Enterprise Director of Digital Marketing

About Us HEI manages an unparalleled portfolio of leading full-service branded hotels and luxury and lifestyle independent hotels across the U.S. We are the acknowledged experts on upper-upscale, luxury, and premium select-serve hotels in urban, super-suburban, and destination locations. At HEI, we recognize that our enormous success is solely the result of our greatest asset: Our People. Where people work is a choice. Against that choice, our greatest obligation is to ensure day in and day out that our associates have the compensation and benefits they deserve and industry leading tools, training and support that they need to excel. At HEI, simply said, we honor the privilege of our associates choosing us by investing in and making them more valuable. Don't meet every single requirement of this job? At HEI we are dedicated to building a diverse and inclusive workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to still send in your information. You may be the perfect candidate for this or for other roles within our organization! We value U.S. military experience and invite all qualified military candidates to apply. Compensation Salary Range: $100,000.00 - $115,000.00 Annually Tipped/Service Charge Eligible? No Discretionary Performance Bonus Eligible? Yes Overview HEI Hotels & Resorts is seeking an experienced, strategic, and results-oriented Enterprise Director of Marketing to lead the marketing strategy and execution for a portfolio of hotels across multiple markets. This individual will take ownership of developing and implementing comprehensive marketing strategies that strengthen hotel positioning, drive revenue growth, and support overall commercial objectives. The role encompasses digital marketing, brand positioning, content development, public relations, partnerships, and targeted initiatives supporting transient, group, business travel, food and beverage, and ancillary revenue streams. Serving as the primary marketing leader for assigned properties, the Enterprise Director will work closely with General Managers, Directors of Sales and Marketing, Revenue Management, ownership groups, and external agency partners to ensure marketing initiatives are aligned with business priorities and deliver measurable results. The ideal candidate is a proactive, commercially minded marketing leader who combines strategic thinking with strong execution, exceptional attention to detail, and the ability to independently manage multiple priorities. Marketing Strategy & Commercial Leadership Develop, own, and execute comprehensive annual marketing plans aligned with each property's business objectives, revenue strategy, and competitive positioning. Identify opportunities to grow market share, increase direct bookings, strengthen brand awareness, and drive incremental revenue. Partner with hotel leadership, Sales, and Revenue Management to develop targeted initiatives supporting transient, group, business travel, meetings, weddings, F&B, and ancillary revenue opportunities. Proactively identify market trends, need periods, and emerging opportunities, translating insights into actionable marketing initiatives. Lead the development of seasonal campaigns, experiential packages, local partnerships, and strategic promotions designed to stimulate demand and enhance hotel positioning. Participate in property commercial meetings, budget planning, ownership presentations, and strategic business reviews. Digital Marketing & Channel Performance Oversee the digital marketing strategy across brand websites, independent websites, paid search, metasearch, paid social, SEO, email marketing, and CRM platforms. Evaluate channel performance and identify opportunities to improve conversion, direct revenue contribution, customer acquisition, and marketing efficiency. Work closely with internal digital specialists and external agencies to ensure campaigns are strategically aligned, effectively executed, and continuously optimized. Lead website content optimization, including landing pages, destination content, promotional offers, and enhancements that improve visibility and conversion. Support evolving search strategies, including organic search, AI-driven discovery, and emerging digital marketing opportunities. Ensure digital initiatives are integrated into the broader commercial strategy rather than operating independently. Brand Positioning, Content & Experiences Develop compelling property-level marketing strategies that differentiate each hotel within its competitive market. Oversee content planning and execution, including photography, videography, creative campaigns, and digital storytelling. Identify opportunities for PR, influencer partnerships, local collaborations, and experiential marketing initiatives. Ensure marketing content accurately represents each property's positioning, amenities, guest experience, and unique selling points. Maintain consistency across brand channels, independent websites, social media, digital advertising, and other guest-facing communications. Collaborate with property teams to develop and promote packages, events, and experiences that support revenue growth and guest engagement. Agency & Project Management Serve as the primary marketing contact for assigned properties, coordinating projects across internal teams, hotel stakeholders, and external partners. Direct agency partners across paid media, creative development, SEO, PR, and other marketing disciplines. Establish clear project objectives, timelines, deliverables, and performance expectations. Maintain accountability for timely execution, quality control, and accuracy across all marketing initiatives. Independently manage competing priorities while ensuring projects move forward without unnecessary delays. Evaluate agency performance and recommend adjustments to improve effectiveness and return on investment. Performance Reporting & Financial Accountability Develop and manage property marketing budgets, ensuring resources are allocated strategically across channels and initiatives. Monitor performance against established KPIs, including revenue contribution, return on advertising spend, website performance, direct booking growth, campaign engagement, and lead generation. Translate marketing results into clear, actionable insights for hotel leadership and ownership. Prepare and present marketing performance updates, strategic recommendations, and annual business plans. Proactively identify underperforming initiatives and implement corrective strategies. Demonstrate an understanding of how marketing investment contributes to overall hotel profitability and commercial performance. Stakeholder Engagement & Leadership Build strong, collaborative relationships with General Managers, Directors of Sales and Marketing, Revenue Management, and ownership representatives. Serve as a trusted strategic marketing partner, providing direction, recommendations, and proactive communication. Take ownership of marketing priorities and drive accountability across internal and external stakeholders. Communicate clearly and consistently regarding project status, performance, opportunities, and challenges. Collaborate across HEI's corporate marketing team to leverage shared resources, best practices, and portfolio-wide initiatives. Travel to assigned properties as needed to support business planning, content development, strategic initiatives, and commercial alignment. Qualifications Bachelor's degree in Marketing, Business, Communications, or a related field preferred. Minimum 5–7 years of progressive marketing experience, preferably within hospitality, travel, lifestyle, or multi-property environments. Demonstrated experience developing and executing comprehensive marketing strategies with measurable commercial results. Strong understanding of hotel revenue segmentation, including leisure transient, business travel, group, meetings, and ancillary revenue. Proven knowledge of paid media, SEO, website optimization, CRM, email marketing, content strategy, and digital analytics. Experience managing marketing budgets, agency partners, and multiple concurrent projects. Ability to interpret performance data and translate insights into meaningful business recommendations. Excellent written and verbal communication skills, including experience presenting to senior leadership and key stakeholders. Highly organized, detail-oriented, and comfortable operating independently in a fast-paced environment. Strong sense of ownership, initiative, and accountability, with the ability to anticipate needs and proactively identify solutions. Experience with Marriott, Hilton, Hyatt, IHG, or independent hotel marketing platforms is highly desirable. Willingness to travel approximately 25–40% based on portfolio requirements. What Success Looks Like The Successful Enterprise Director Of Marketing Will Demonstrate Strategic Ownership: Independently leading the marketing direction for assigned hotels, with clear priorities and measurable objectives. Commercial Impact: Delivering initiatives that contribute to revenue growth, customer acquisition, direct bookings, and overall property profitability. Proactive Leadership: Anticipating opportunities and challenges, recommending solutions, and consistently moving initiatives forward. Executional Excellence: Delivering accurate, thoughtful, and timely work while maintaining accountability across stakeholders and agency partners. Strong Partnerships: Building credibility and trusted relationships with hotel leadership, ownership, and corporate teams. Performance Accountability: Using data, reporting, and market insights to continuously evaluate and improve marketing effectiveness. Benefits HEI Hotels and Resorts is committed to providing a comprehensive benefit program that offers you choices for your physical, mental and financial wellness, creating value in your most important investment • you! For your physical and mental wellness we offer competitive Medical and Dental programs through Anthem Blue Cross Blue Shield as well as Vision insurance programs through EyeMed. Our Vacation, Sick and Holiday programs are available for you to rejuvenate with time off. HEI also provides pet insurance through the ASPCA. For your financial wellness, HEI provides a wide array of coverage, including Supplemental, Spousal and Child Life insurance as well as Short and Long-Term Disability plans. Our 401(k) Savings Plan with matching funds, and discounts through our 'YouDecide' and Hotel Room Discount programs provide additional incentives for choosing HEI as the employer of your future. Specific details and eligibility of these programs vary by location and employment status. HEI Hotels and Resorts is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.