Marketing Manager

About The Role The role owns demand generation for a growing SaaS product line, turning positioning into multi-channel campaigns that reliably produce qualified pipeline and measurable revenue impact. You will partner with sales, product marketing, and design to plan, launch, and optimize programs across paid search, paid social, email, SEO, and lifecycle marketing — and report directly on the metrics leadership cares about: CAC, MQL-to-SQL conversion, and pipeline contribution. Key Responsibilities Own demand-generation campaigns end-to-end: planning, launch, measurement, and iteration across paid, owned, and earned channels Manage paid media programs (Google Ads, LinkedIn Ads, Meta) including budget allocation, bidding strategy, and performance reporting Build and optimize landing pages and nurture flows in HubSpot or Marketo, with A/B tests on copy, offers, and creative Drive SEO strategy and execution in partnership with content: keyword targeting, technical audits, and on-page optimization Own campaign analytics and reporting: define KPIs, maintain dashboards in GA4 and Looker, and present results to leadership quarterly Manage the integrated marketing calendar and coordinate designers, writers, and external agencies to ship assets on schedule Develop social media strategy, including organic content programs and community engagement tied to campaign goals What We Are Looking For 3-6 years of marketing experience in B2B or B2C tech, with demonstrated pipeline or revenue impact Hands-on expertise with marketing automation platforms (HubSpot or Marketo) and campaign execution Strong paid media experience — building, scaling, and optimizing programs on Google Ads and LinkedIn Ads Working knowledge of GA4, tag management, and attribution modeling; comfortable building reports and interpreting funnel data Excellent copywriting and project-management skills across concurrent campaigns and stakeholders Bachelor's degree in marketing, communications, or a related field, or equivalent practical experience Bonus: Experience with SQL or advanced analytics tools (Looker, Amplitude), product-led growth motions, or ABM programs; familiarity with Webflow, Figma, or SEMrush