Senior Product Manager, SMB Platform

ABOUT THE ROLE This is a senior growth product leadership role at a Series B/C fintech company focused on business banking for small and independent businesses. You will own and scale the full growth funnel, from acquisition through retention, operating in a regulated environment where rigorous experimentation and unit economics discipline are essential. The role sits at the intersection of product, engineering, growth marketing, and data. WHAT YOU'LL DO • Develop and execute a growth product strategy aligned with company objectives and unit economics. • Own the full growth funnel across acquisition, activation, conversion, monetization, and retention. • Translate company goals into a prioritized growth roadmap that connects experimentation to long-term strategy. • Design, run, and scale a rigorous A/B testing and experimentation program across landing pages, messaging, onboarding, pricing, and personalization. • Partner with Product, Engineering, Design, and Growth Marketing to productionalize winning experiments into scalable features. • Improve onboarding and site conversion by clarifying value propositions and reducing friction. • Strengthen top-of-funnel performance via SEO, AEO/LLM-driven discovery, organic channels, affiliates, and educational content. • Drive retention and product depth to increase engagement and repeat value. • Use AI to accelerate experimentation, discovery, analysis, and personalization in partnership with Data, Risk, Compliance, and Legal. • Build and maintain analytics, instrumentation, and tooling to measure and attribute funnel performance end-to-end. • Lead, mentor, and grow a high-performing growth team and establish scalable systems for experimentation and operations. WHAT WE'RE LOOKING FOR • 10+ years of progressive experience in growth, product, or growth marketing, with at least 3 to 5 years in a senior growth or product leadership role. • Background in fintech, financial services, or subscription/consumer businesses strongly preferred. • Demonstrable track record of building and scaling growth and experimentation functions with measurable improvements in conversion, retention, and unit economics. • Deep, hands-on expertise with A/B testing, experimentation tooling, personalization, and cohort-based analysis. • Strong understanding of full-funnel growth fundamentals and their connection to LTV, CAC, and payback periods. • Experience applying AI to experimentation, content, analysis, and AEO/LLM-driven discovery with sound judgment about risk and value. • Proven ability to set targets, track KPIs, translate insights into operating plans, and hand off validated wins to product. • Ability to partner with and influence engineering and product teams while communicating effectively with both technical and non-technical stakeholders. • Familiarity with modern discovery channels such as SEO, organic, and affiliate is a plus. • Bachelor's degree required; advanced degree a plus. COMPENSATION & BENEFITS Base salary range: $160,000 to $180,000 USD annually. Visa sponsorship is not available for this role. LOCATION This role is on-site in Miami, FL, United States.