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Active
Hybrid
İstanbul, Türkiye
Posted · 18.09.2026
LinkedIn Jobs Türkiye

# Senior Product Manager

FLORMAR

At Flormar, we were born in Milan in the 1950s; growing and evolving in Turkey’s multicultural, vibrant world, we have become a global brand that adds color to beauty. Since the day we were founded, we have prioritized the joy women get from makeup and how it makes them feel good, while working to make beauty accessible to everyone. With our products, through clean ingredients, our cruelty-free policy and our sustainable production approach, we make a difference not only in beauty but also in values. Today, in more than 70 countries, with nearly 60,000 online & offline sales points from chain perfumeries to our website, from marketplaces to our stores, from catalog sales to wholesale channels, we reach and inspire millions of people. All our production processes and logistics operations are carried out at our factory and logistics center in Gebze. Our headquarters are located at Akasya Business Towers in Üsküdar, Istanbul. At Flormar, our journey is shaped by our values. At every step, we act with passion, proud of everything we do, seize opportunities with agility, and make sustainable contributions to the future. Because for us, this is not just a workplace; it is the way to touch lives and color the future together! Key Competencies That Will Make You Stand Out Bachelor’s degree in a related field. Min. 9 years of experience in Category Management, Product Management preferably within FMCG or Beauty/Cosmetics. Min. 3 years of team management. Proven ability to develop and own end-to-end category strategies, including portfolio management, lifecycle planning, and growth initiatives. Strong analytical skills with experience in consumer research, market trends, competitive analysis, and performance tracking. Solid commercial acumen with hands-on experience in pricing, profitability management, and P&L-driven decision-making. Demonstrated experience in new product development (NPD), from concept generation to launch execution. Strong leadership and stakeholder management skills, with the ability to work effectively in cross-functional teams. Strategic and visionary mindset with a global outlook. High resilience and adaptability in fast-changing, multicultural environments. Fluency in English with strong communication and presentation skills. What to Expect in This Role Category & Portfolio Strategy Develop category strategies and long-term growth plans, including category roles, growth levers, sales targets, and profitability objectives. Own product portfolio strategy and lifecycle management, including SKU rationalization, phase-in and phase-out decisions, product roadmaps, and launch planning. Lead portfolio optimization by defining ideal assortments and planning annual product life cycles. Develop short- and long-term product strategies aligned with sales and profitability targets. Ensure correct product positioning within the portfolio through proper classification, storytelling, and category roles. Finalize Flormar collection concepts and product selections. Support commercial teams with channel-based assortment strategies (retail, wholesale, e-commerce). Consumer, Market & Insight Generation Lead consumer research, segmentation, and insight generation to identify category opportunities. Analyze market trends and competitor activities to anticipate risks and growth areas. Generate new product and concept ideas based on consumer insights and market gaps. Analyze monthly market data and evaluate category performance. Conduct regular field visits and market committees to understand customer needs and retail dynamics. New Product Development (NPD) & Innovation Prepare comprehensive NPD briefs, including communication strategy, product development inputs, design direction, and visual merchandising guidelines. Evaluate product feasibility in collaboration with R&D, supply chain, and finance teams. Ensure end-to-end execution of the new product development process. Conduct and manage independent consumer product testing to validate product concepts and claims. Work cross-functionally to finalize annual strategic launch plans. Finalize pricing lists while maintaining competitive market positioning. Monitor product development and launch plans, including NPD execution and launch kit readiness. Develop new product forecasts to support demand planning and financial projections. Generate packaging innovation ideas aligned with category strategy and brand equity. Pricing, Profitability & Performance Management Define pricing strategies for new products and price increases, including recommended retail prices (RSP). Lead cost improvement initiatives based on consumer perception and product performance to maximize profitability. Track category and product performance, analyze deviations, and define action plans. Category Execution, Trade & Collaboration Provide category inputs for the creation of self-service planograms. Contribute to defining retail, wholesale, and e-commerce promotions in Turkey. Drive collaborative planning across all products, ensuring alignment with demand planning, supply chain, and commercial teams. Lead execution monitoring of category plans, including trade marketing and communication activities for existing products. Leadership & Governance Build, lead, and inspire a high-performing category team. Foster a culture of accountability, collaboration, and continuous improvement. Coach and mentor direct reports, ensuring the next generation of leaders is developed within the organization. What Awaits You in Flormar’s Colorful World? Work from anywhere for three weeks each year thanks to our flexible working model. Start your weekends early during the summer with Happy Fridays. Celebrate your birthday wherever you like with your birthday leave. Enjoy the option of working remotely for a full year after maternity leave. Benefit from two weeks of paid paternity leave to create unforgettable memories with your growing family. Contribute to projects that make the world a better place with our social responsibility leave. Bring your passions into work life with our F Social clubs. Add colorful breaks and joyful moments to your day with Colorful Hours. Shape your own development journey: Udemy Business, Flormar Development Catalogue, leadership development programs and much more with you. At Flormar, every new day is an opportunity to learn, discover and shine! Are you ready to join us? At Flormar, we embrace equal opportunity and fair treatment in education and recruitment. All candidates applying to our job postings will be considered for employment regardless of race, gender, color, national or social origin, ethnicity, religion, age, marital status, pregnancy, disability, sexual orientation, gender identity or political opinion.

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