Head of Marketing

Noctrix Health is redefining the treatment of chronic neurological disorders with clinically validated therapeutic wearables. Our team of medical device specialists, neuroscientists, and consumer electronics engineers is dedicated to delivering prescription-grade therapy with an outstanding user experience. We have pioneered the world’s first drug-free wearable therapy, clinically proven to alleviate symptoms in adults with drug-resistant Restless Legs Syndrome (RLS). Be part of our mission to transform healthcare, improve lives, and drive meaningful change with Noctrix Health.  We are seeking a visionary and results-driven Head of Marketing to lead Noctrix Health's global marketing strategy and execution. As a key member of the Executive Leadership Team, this individual will be responsible for building brand awareness, accelerating market adoption, driving customer acquisition, and supporting sustainable revenue growth across both healthcare provider and consumer audiences.  The ideal candidate brings deep expertise in direct-to-consumer (DTC) marketing, healthcare marketing, and commercial strategy within regulated industries. This leader has successfully launched innovative products, built category-defining brands, and scaled omnichannel growth engines, ideally within medical devices, digital health, consumer health technology, or wearable devices.  This role will architect Noctrix Health's go-to-market strategy, establish a market-leading brand, and drive the next phase of commercial growth as the organization expands.   Responsibilities:  Define and evolve the company's brand strategy, positioning, messaging architecture, and category leadership narrative   Develop and execute integrated marketing strategies aligned with corporate, commercial, and product objectives   Lead all go-to-market planning and execution for product launches, including clinical, provider, and consumer-facing campaigns   Partner closely with Product Management, Sales, Clinical Affairs, and Commercial Operations to optimize market adoption and customer engagement   Drive customer acquisition and revenue growth through scalable omnichannel marketing programs   Oversee digital marketing, paid media, SEO/SEM, lifecycle marketing, CRM marketing, and customer retention initiatives   Develop and execute demand generation programs that increase awareness, engagement, lead generation, and conversion   Lead market research, customer segmentation, competitive analysis, pricing strategy, and demand forecasting initiatives   Build and optimize marketing technology infrastructure, analytics frameworks, automation platforms, and reporting capabilities   Establish KPIs, dashboards, and performance metrics to measure marketing effectiveness and return on investment   Lead public relations, corporate communications, thought leadership initiatives, and crisis communication strategies   Develop content strategies and campaigns that position Noctrix Health as a category-defining leader in neurological health and wearable therapeutics   Build, mentor, and lead a high-performing marketing organization across brand, growth, digital, communications, and product marketing functions   Manage external agencies, strategic partners, vendors, and consultants to maximize marketing effectiveness   Serve as a strategic advisor to the Executive Leadership Team on growth strategy, market opportunities, customer insights, and brand development   Collaborate cross-functionally to ensure message consistency and alignment across all customer touchpoints   Develop annual marketing plans, budgets, and resource allocation strategies that support business objectives   Requirements:  10+ years of progressive marketing leadership experience, preferably within medical device, digital health, healthcare technology, consumer health, or wearable technology industries   Proven track record of building and scaling successful direct-to-consumer (DTC) growth engines and customer acquisition programs   Experience launching innovative products and building category-defining brands   Deep understanding of healthcare ecosystems, regulatory environments, clinical marketing, and reimbursement dynamics   Strong expertise in brand strategy, demand generation, performance marketing, product marketing, and customer lifecycle management   Experience managing significant marketing budgets and measuring performance against business objectives   Strong analytical mindset with experience leveraging data to drive marketing decisions and optimize performance   Experience with marketing technology platforms, CRM systems, marketing automation tools, and analytics solutions   Demonstrated success leading high-performing teams within fast-paced, growth-oriented environments   Exceptional communication, storytelling, executive presentation, and stakeholder management skills   Proven ability to influence and collaborate across executive leadership, product, clinical, commercial, and operational teams   Bachelor's degree required   Preferred Qualifications:  MBA or other advanced degree preferred  Experience in medical devices, digital therapeutics, wearable technologies, or consumer healthcare products   Experience supporting both healthcare provider and direct-to-consumer commercialization strategies   Experience leading marketing organizations through rapid growth, product launches, and category creation efforts   Familiarity with reimbursement, patient access, and healthcare policy considerations   Compensation:  Base Pay: >$240,000 (commensurate to experience) per year + Annual performance bonus  Summary of benefits provided   PTO policy