Director of Marketing And Business Development

About the Company Hallmark University is an Equal Opportunity Employer committed to creating an inclusive environment for all employees. About the Role Job Title: Director of Marketing Position Summary:The Director of Marketing is responsible for constructing and carrying out a wholistic marketing strategy in alignment with the University’s recruiting goals. The Director of Marketing’s goal is to align the public’s perception of the university with its mission, purpose, and values. They are also responsible for the recruitment of future students through inquiry generation. The marketing strategy includes managing all elements of marketing such as Public Relations, social media, Broadcast Advertising, Internal Marketing, and Creative Direction. Responsibilities Develop and execute a wholistic marketing and communications plan that encompasses a multiyear strategy aligned with university growth and brand development goals Develop and oversee an annualized marketing plan that defines and manages an allocated budget in alignment with recruitment goals Manage the placements of all advertising by working directly with vendors. Oversee the Pay-Per-Click recruitment for all university programs Develop project plans for different areas of marketing such as video production, public relations and communication, and graphic design. Manage day-to-day activities and projects of the marketing team Analyze and report on inquiry performance weekly, with strategy and execution on how to address shortages. Develop advertisements in collaboration with the marketing team, to include video editing, graphic design, script writing, and voiceover work. Overseeing social media and content marketing strategy Develop marketing materials for all areas of the organization Qualifications 10+ years’ experience in Marketing Leadership 4+ years’ experience in Design and Advertising Proven experience in developing and executing marketing campaigns Bachelor’s degree in marketing, Communications, or related field Master’s degree in marketing, Communication, or related field Required Skills Knowledge of current trends in design, advertising, and social media Knowledge of advertising placement strategies Experience in departmental budget definition and oversight Ability to translate data analytics into actionable strategy Proficiency with Adobe Creative Suite for development of graphics and advertisements Expertise in managing complex SEM portfolios Experience identifying and implementing marketing campaigns on emerging digital platforms Experience in managing a wholistic SEO strategy to ensure accurate brand representation and awareness Experience with web development (CSS, HTML, etc.) is needed for concepting website adjustments Preferred Skills Customer Focus, Collaboration Accountability Critical Thinking Adaptability Communication Continuous Improvement Leadership (if applicable) Pay range and compensation package Benefits: Comprehensive medical, dental, and vision insurance 401(k) retirement plan Generous paid time off (PTO) and company-paid holidays Ongoing professional development and training opportunities Career growth and advancement opportunities Supportive and collaborative work environment Professional/Public Activities Mandatory Participation in the Hallmark Character Program: All employees are required to actively engage in this program to embody and promote our core values. Continued Education, Certifications, Knowledge Base enhanced training and skill sets.