Marketing Director

About Cedar Gold Group Cedar Gold Group is a fast-growing precious metals firm helping Americans protect and diversify their wealth through physical gold and silver. Our marketing engine drives our growth, and we're looking for a proven leader to take full ownership of it. The Role As Marketing Director , you will own the marketing department end to end — strategy, budget, execution, and results. Your number one mandate is delivering a consistent flow of qualified leads to our sales floor while building a brand clients trust. You'll inherit established vendor relationships, including a dedicated email/publisher management partner and a landing page designer, and you'll be responsible for managing and maximizing those relationships from day one. What You'll Do Own marketing strategy, planning, and budget across all channels Drive qualified lead generation and be accountable for lead volume, quality, and cost per acquisition Manage our existing publisher and dedicated email relationships — negotiating placements, monitoring performance, and scaling what works Direct our landing page design resource — prioritizing builds, running tests, and improving conversion rates Build clear reporting on funnel performance (CPL, CPA, conversion rates, ROI by channel) and present results to leadership Identify and launch new acquisition channels (paid media, direct response, content, partnerships) Protect and grow the brand — messaging, reputation, and reviews — in a trust-driven industry Build out the marketing team as the company scales What You Bring 7+ years of marketing experience with at least 3 years leading a marketing function or team A track record in direct response / lead generation marketing with clear, measurable results Experience managing external vendors, publishers, and agencies Strong analytical skills — you make budget decisions based on data, not instinct Experience in precious metals, financial services, insurance, or another high-ticket, trust-driven industry is a strong plus A hands-on, ownership mentality — you're comfortable being the senior-most marketer in the building Compensation & Benefits Base salary: $100,000–$120,000 per year On-target earnings (OTE): up to $200,000 annually Full-time, in office at our Miami location 15 days PTO after completion of your first year Benefits package (health and retirement) rolling out beginning January 2027