Marketing Manager

About The Role The Marketing Manager owns demand generation for a fast-growing B2B SaaS portfolio, translating positioning into campaigns that consistently produce qualified pipeline. This role blends strategy and hands-on execution: building integrated programs across paid, email, SEO, and content, while partnering closely with sales and product marketing to hit revenue targets. Key Responsibilities Plan and execute multi-channel demand generation campaigns across paid search, paid social, email, and organic content Own the SEO/SEM strategy: keyword research, on-page optimization, and management of Google Ads and LinkedIn campaigns with target CPL and ROAS goals Build and maintain campaign reporting in GA4 and the CRM, tracking MQLs, pipeline contribution, and CAC to guide budget allocation Run the content calendar in partnership with writers and designers, shipping landing pages, nurture sequences, and gated assets on schedule Design and run A/B tests on messaging, ad creative, and landing pages to improve conversion at every funnel stage Manage marketing automation workflows in HubSpot or Marketo, including lead scoring, nurture tracks, and lifecycle emails Report campaign performance and quarterly plans to leadership, with clear recommendations on channel mix and spend What We Are Looking For 4-7 years of marketing experience, including at least 2 years in B2B tech with direct pipeline or revenue accountability Hands-on expertise with HubSpot, Marketo, or Pardot, plus GA4 and at least one BI or reporting tool Proven track record managing paid media budgets of $250K+ annually with measurable ROI improvements Strong grasp of SEO fundamentals and experience coordinating content programs with subject-matter experts Excellent writing and project-management skills; comfortable juggling 5+ concurrent campaigns Bachelor's degree in marketing, communications, or a related field (or equivalent experience) Bonus: experience with product-led-growth motions, ABM platforms (6sense, Demandbase), or marketing attribution modeling