UX Researcher

In 1991, we embarked on a mission to offer outstanding service and competitive prices to those who love to travel. Over the past 30+ years, our guest-focused mindset and innovative spirit have helped shape the tourism industry in Türkiye. As the country’s leading travel and tourism company, we market thousands of hotels and proudly host top brands under the Etstur umbrella, including Didimtur, Jetset, Ucuzabilet.com, Otelpuan.com, HotelAgent, Etscore, Etsevent and Let’s Go Magazine. We’re looking for talents to join us as we combine our industry expertise with technology and innovation to transform travel experiences and create user-friendly solutions. If you're ready to be part of a dynamic team in a fast-evolving sector and bring to life projects that will enhance how people travel, you’re in the right place! Join us and let’s design the holidays of the future together. Qualifications At least 3 years of professional experience as a UX Researcher and UX Designer Solid knowledge of user-centred design principles, UX standards, usability, fundamental user behaviours and interaction design Experience in planning, scoping, conducting and analysing research, as well as communicating findings to stakeholders Skilled in driving ideation based on research findings and project briefs Proficient in designing user flows and information architecture, and translating design decisions into wireframes Good understanding of data analysis and tracking Proficiency in a range of quantitative and qualitative user research methods, including usability testing, prototype testing, A/B testing, card sorting, user interviews, heuristic evaluation, expert reviews, benchmark analysis, surveys and other relevant methods Strong presentation skills Hands-on knowledge of Figma, FigJam and Airtable Familiarity with analytics tools such as Google Analytics (GA) and Hotjar is preferred Good command of English Strong communication and teamwork skills Job Description Effectively analysing data gathered through research methods to uncover actionable insights and developing UX solutions for the product based on these insights Designing end-to-end product experiences by analysing user, business and technology needs Defining the scope of UX research, planning research and UX design processes, and determining the appropriate methodologies; organising and leading UX Research kick-off and follow-up meetings with relevant project and product stakeholders Planning, conducting and analysing a variety of user research methods, including user interviews, usability testing, observational research, card sorting and exploratory surveys Creating affinity maps, user journeys and UX flows based on research findings; documenting analyses and findings; and maintaining records of user research protocols and findings for future reference Monitoring the product and redesigned flows to identify usability issues Leading ideation and design sessions with project and product teams and incorporating UX research findings into the design process Designing wireframes for UX solutions Communicating the rationale behind design decisions to product managers, developers and other stakeholders, and presenting research findings and design decisions Developing hypotheses to improve performance metrics and inform A/B testing Monitoring product experience data across desktop, mobile web, iOS and Android applications and developing hypotheses to improve funnel conversion rates