Marketer (Brand, Product, Storytelling)

Location: San Francisco Reports to: CEO ABOUT TAVUS Tavus is a research company focused on building AI systems that enable real-time, human-like interaction between people and machines. Its technology combines multimodal perception, generation, and low-latency infrastructure to support conversational video interfaces. The company is backed by investors including Sequoia Capital, Y Combinator, and Scale Venture Partners. THE ROLE Tavus is hiring a founding marketer to lead brand, product marketing, and category development. This role sits outside a traditional marketing structure and reports directly to the founder. The successful candidate will own narrative development, content creation, and distribution end-to-end. KEY RESPONSIBILITIES INCLUDE: • Developing and maintaining core company and product narratives • Translating technical concepts into clear, externally facing messaging • Creating high-quality content across formats (written, video, demos, launches) • Supporting frequent product launches (weekly cadence) with structured messaging and assets • Owning and evolving brand positioning across website, product, and external channels • Driving distribution through organic, social, and PR channels • Contributing to category definition in an emerging market CANDIDATE PROFILE The role is open to candidates across a range of seniority (typically 4+ years’ experience), with a focus on demonstrated execution capability. TWO COMMON PROFILES ARE EXPECTED: NARRATIVE / CREATIVE FOCUS • Strong ability to develop clear, compelling messaging from complex inputs • High attention to detail across writing, visual output, and overall brand • Experience producing product-facing content (e.g. demos, websites, launch materials) DISTRIBUTION / GROWTH FOCUS • Experience driving reach through content, launches, and media • Strong understanding of channels, timing, and amplification strategies • Track record of creating high-engagement or high-visibility moments Candidates may lean toward one area but should be capable across both. REQUIREMENTS • Proven experience executing marketing work end-to-end (not solely strategy) • Ability to operate independently and manage multiple workstreams • Strong product understanding and ability to map messaging to user journeys • High quality bar for output and attention to detail • Willingness to work in a fast-paced environment with frequent releases PREFERRED BACKGROUND • Experience in AI or developer-facing products • Exposure to early-stage or high-growth environments • Involvement in positioning or launching new product categories • Familiarity with companies such as ElevenLabs, Lovable, or similar SCOPE AND IMPACT • Full ownership of brand and narrative development • Direct collaboration with the founder • Responsibility for external perception of the company and its products • Opportunity to shape positioning in a new and evolving category