Director of Marketing

Department: Marketing Location: Greater Los Angeles, CA Compensation: $100,000 - $150,000 / year Description Our client is a well established, family owned residential plumbing, HVAC and electrical company serving Los Angeles and Orange County, and they are bringing marketing fully in house. They are hiring a hands on Director of Marketing to own every marketing dollar, put more jobs on the board at a lower cost per customer, and build the brand to its next level. This is not a seat for someone who wants to sit behind a desk: you will be in the daily huddle with the leadership team, working in the tools yourself and making moves the same day. If you have owned a seven figure marketing budget in home services and want to grow one, this is worth a conversation. Key Responsibilities Own the full marketing budget and every channel in it, including Google Ads, Local Services Ads, lead aggregators, traditional, brand and social Bring down customer acquisition cost while growing call and job volume Report on spend, leads, booked calls and return by channel, with every dollar tied to a result Lead the transition from an outside agency to an in house marketing function Manage agencies and vendors to a clear standard and hold them accountable for results Build and protect the company brand across web, social, video and community presence Join the daily huddle and work closely with operations, the call center and the field teams Skills, Knowledge & Expertise Proven ownership of a $1M to $2M annual marketing budget, with the ability to grow it to $3M to $5M with accountability Home services or trades marketing experience strongly preferred; a strong candidate from another industry who learns fast will be considered Working knowledge of Local Services Ads, Google Ads, lead aggregators, call tracking and attribution Hands on in the tools, not only managing over them Comfortable managing up and bringing leadership a recommendation backed by the numbers Small business mindset: autonomous, resourceful and quick to act Must pass a pre-employment background check Benefits Competitive base salary Health, dental, vision, and life insurance 401(k) with company match Paid time off Paid training and professional development Birthday pay Company-wide events