Director, Head of Social & Influencer

About Liquid I.V. This job description indicates in general the nature and levels of work, knowledge, skills, abilities and other essential functions expected of the role. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to the company’s mission, and the ability to work productively as a member of a team or work group are basic requirements of all positions at Liquid I.V. We are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve. We know that the happiest and highest performing teams include people with diverse perspectives that encourage new ways of solving problems, so we strive to attract and develop talent from all backgrounds and create workplaces where everyone feels seen, heard, and empowered to bring their full, authentic selves to work. Liquid I.V. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law. About our Team: We are a world-class team of innovators and passionate change-makers, looking to develop transformative hydration solutions and make a meaningful impact on the world around us.   At Liquid I.V., we are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve.     Our team members enjoy a flexible and inclusive working environment, a highly collaborative and innovation-forward culture, generous benefits and perks that empower employees to champion their wellbeing every day, as well as an infinite supply of Liquid I.V. for extraordinary hydration.  About the role: The Director, Head of Social & Influencer Marketing will be responsible for leading and executing the brand’s social media and influencer strategy across all social platforms that is aligned with the brand pillars, marketing objectives and business goals. In this role, this person will responsible for the development, planning and execution of all strategic 360 social media & influencer plans (including macro, micro and affiliate). The ideal candidate is a storyteller who understands the combination of content, conversation and culture with a successful track record of leading and executing innovative consumer-based strategies that are brand centric. They will partner with our external agencies to create disruptive, compelling, and engaging content that entertains, educates, and ultimately drives consumer behavior. This person should have a deep understanding of the creator world, bring forth new content strategies and ideas and drive integrated social & influencer campaigns that fit within the overarching marketing strategies. This person will report into the VP of Integrated Marketing.  Functions and duties of this role include, but not limited to: SOCIAL MEDIA  Own and drive the company’s overall social media strategy across TikTok, Instagram, YouTube, Meta, Reddit, Pinterest, and emerging platforms  Develop platform-specific content strategies that grow audience, deepen engagement, strengthen brand equity, and support paid media performance goals  Drive performance across both organic and paid social KPIs including engagement rate, reach, impressions, CTR, hook rate, CAC efficiency, ROAS contribution, conversion metrics, and content performance  Build social-first strategies that spark community participation while also creating scalable opportunities for paid amplification    >> Content Creation & Brand Storytelling  Own creation of social-first, culturally relevant content that builds brand love while supporting broader business objectives   Translate brand pillars, usage occasions, and differentiation into compelling platform-native storytelling that works   Develop content formats, creator frameworks, and storytelling systems that drive sustained engagement and scalable performance  Ensure content reflects both brand identity and audience/platform behavior across organic and paid environments  Continuously evolve creative approaches based on platform trends, audience insights, algorithm shifts, and performance learnings    >> Build an Integrated Full-Funnel Content Ecosystem  Build a scalable content ecosystem that fuels both organic engagement and paid media performance across social and influencer channels  Oversee development of performance-oriented creative frameworks including hooks, messaging angles, creator storytelling, UGC formats, testing roadmaps, and scalable asset systems  Ensure content is designed to work across the full funnel • from awareness and engagement to consideration, conversion, and retention    INFLUENCER  Own Influencer Strategy (Macro, Micro & Affiliate)  Lead macro, micro, affiliate, and creator commerce strategies as integrated drivers of engagement, awareness, conversion, and revenue growth  Develop scalable systems for creator recruitment, activation, retention, whitelisting, and performance optimization  Build a creator ecosystem capable of driving both brand love and measurable business outcomes  Track and optimize influencer and affiliate performance metrics including engagement, conversion, creator retention, affiliate revenue, CAC efficiency, ROAS contribution, and content scalability    BOTH SOCIAL & INFLUENCER  Build the System & Lead Cross-Functional Integration  Establish the infrastructure, workflows, creative systems, and planning processes required to support a full-funnel social and influencer ecosystem  Partner closely with Media, Brand, Creative, E-commerce, and Retail teams to align content strategies with broader business objectives and campaign priorities  Ensure strong integration between Social, Influencer and Media teams to support paid amplification, testing velocity, creative optimization, and scalable asset development  Own agency relationships across social and influencer, ensuring strong briefs, clear feedback, seamless execution, and measurable performance outcomes  Work closely with legal and regulatory teams to ensure brand integrity and compliance across all social and influencer efforts    Own Performance, Reporting & Optimization  Lead weekly, monthly, and quarterly reporting on both brand and performance metrics across social and influencer channels  Track performance across engagement, reach, impressions, creator growth, CTR, conversion rate, affiliate revenue, CAC efficiency, ROAS contribution, and content scalability  Deliver clear insights, actionable optimizations, and strategic recommendations based on platform data, testing learnings, and audience behavior  Continuously test, learn, optimize, and evolve content strategies based on performance trends and platform changes  Build a culture of experimentation, iteration, and performance accountability across the Social & Influencer organization  Qualifications: The successful candidate will have the following qualifications:  5-7+ years of experience in social, influencer, growth marketing, social strategy, or creative performance roles within a DTC brand, agency, media company, or high-growth consumer brand  2+ years of experience managing a team within marketing to deliver key results and engagement  Deep understanding of TikTok, Instagram, Meta Ads, YouTube Shorts, creator ecosystems, and platform-specific content behavior  Strong understanding of paid media KPIs including CTR, CVR, CPM, CAC, ROAS, engagement rate, hook rate, and thumb-stop performance  Experience developing high-performing paid social creative and conversion-focused content  Proven ability to analyze performance data and translate insights into creative optimization strategies and scalable testing frameworks  Experience developing high-performing Paid Social creative and conversion-focused content across UGC, creator-led storytelling, advertorial, and platform-native formats  Strong creative instincts combined with analytical rigor and performance orientation  Experience briefing and managing creators, agencies, production partners, and external vendors  Comfortable operating in fast-paced, agile, test-and-learn environments  Experience with CapCut, Adobe Premiere, Canva, Photoshop, or similar creative/editing tools preferred  Passion for culture, trends, storytelling, and platform-native content creation  What We Give: 100% company-paid medical, dental and vision insurance for employees (PPO, HMO and Kaiser options). A 401k plan with company match, short and long-term disability coverage.  A generous PTO and sick policy that includes 13+ paid annual holidays.  Wellness classes (fitness, mental health, nutrition, finance, etc.).  An Employee Assistance Program, including membership for guided meditation for all employees.  Monthly tech and wellness reimbursement.  An infinite supply of Liquid I.V. for endless hydration!   Work Environment: This role is (HYBRID) in El Segundo. Candidates must be authorized to work in the United States without sponsorship. The compensation band for this position is $154,700 - $232,100 annually. The exact salary is determined by various factors including experience, skills, education, geographic location, internal company equity, and budget. The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package. This job description indicates in general the nature and levels of work, knowledge, skills, abilities and other essential functions expected of the role. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to the company’s mission, and the ability to work productively as a member of a team or work group are basic requirements of all positions at Liquid I.V. We are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve. We know that the happiest and highest performing teams include people with diverse perspectives that encourage new ways of solving problems, so we strive to attract and develop talent from all backgrounds and create workplaces where everyone feels seen, heard, and empowered to bring their full, authentic selves to work. Liquid I.V. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law. You can find the Unilever privacy note here