CRM and Data Analytics Executive

We are currently recruiting for a CRM & Data Analytics Executive on behalf of a leading global company operating in the consumer goods sector. This role is responsible for developing and executing data-driven CRM strategies that enhance customer engagement, retention, and lifetime value. The successful candidate will play a key role in leveraging customer data, marketing technologies, and analytics to create personalized customer experiences across multiple touchpoints. Key Responsibilities Design and execute personalized multi-channel CRM campaigns across email, SMS, mobile applications, digital media, and other consumer touchpoints. Support the acquisition, integration, and activation of first-party customer data across various online and offline channels. Utilize CRM, Customer Data Platform (CDP), and Marketing Automation tools to deliver targeted communications and customer journeys. Develop customer segmentation models using behavioral, transactional, and demographic data. Monitor and optimize key performance metrics including customer acquisition, engagement, retention, conversion, and Customer Lifetime Value (CLV). Collaborate with internal stakeholders across Marketing, Sales, E-commerce, Data, and Digital teams to align CRM initiatives with business objectives. Manage relationships with external CRM, technology, and analytics agencies, ensuring effective project delivery and execution. Analyze campaign performance, generate insights, and provide recommendations for continuous improvement through A/B testing and data-driven decision making. Support data governance initiatives, ensuring data quality, compliance, and effective integration of multiple data sources. Contribute to mobile application lifecycle and customer engagement initiatives where applicable. Qualifications Bachelor's degree in Business, Marketing, Economics, Engineering, Statistics, or a related field. 2-5 years of experience in CRM, customer analytics, digital marketing, or a related discipline. Proven experience managing multi-channel CRM campaigns within consumer-focused, retail, e-commerce, subscription, or similar environments. Strong understanding of customer lifecycle management, segmentation, personalization, and retention strategies. Experience working with CRM and Marketing Automation platforms. Excellent analytical skills with advanced proficiency in Excel; experience with Power BI or similar reporting tools is preferred. Strong project management and stakeholder management capabilities. Excellent communication and presentation skills. Fluent in English. Preferred Qualifications Experience with Salesforce or similar CRM platforms. Knowledge of Customer Data Platforms (CDP) and marketing technology ecosystems. Experience with mobile app analytics and lifecycle management. Familiarity with Agile methodologies and project management tools such as JIRA and Confluence. Experience in A/B testing, customer journey optimization, and data-driven marketing initiatives. What Our Client Offers Opportunity to join a highly respected global organization. Exposure to international projects and cross-functional collaboration. Professional development and learning opportunities. Competitive compensation and benefits package. Dynamic, data-driven, and innovation-focused work environment. “Linkedin üzerinden elektronik olarak ileteceğiniz kişisel bilgileriniz, 6698 sayılı Kişisel Verilerin Korunması Kanunu ve ilgili mevzuat çerçevesinde, Adecco Türkiye/LHH (Adecco Group Türkiye) tarafından korunmaktadır. Detaylı bilgiye https://www.adecco.com.tr/tr-tr/candidate-data-policy linkinden ulaşabilirsiniz.”