Marketing Director

About the Role The Director, Marketing will be responsible for planning and managing the marketing of the company's services and achievements, tracking and analyzing the performance of advertising campaigns, managing the marketing budget, and ensuring that all marketing material is in line with brand identity. Responsibilities Establishes strategic marketing plans to achieve corporate objectives for services Establishes positioning and identifies target audiences Develops and deploys comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives of organization Develops and manages marketing operating budget on a quarterly and annual basis and allocates funds wisely Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events Produces valuable and engaging content for website and social media that attracts and converts target groups Updates and maintains the company's intranet, website, and social media Evaluates and recommends distribution channel development programs Oversees and approves marketing material, from website banners to hard copy brochures and case studies Measures and reports on the performance of marketing campaigns, gaining insight and assessing against goals Serves as liaison with outside agencies on ongoing promotional campaigns Guides preparation of marketing activity reports and presents to executive management Keeps informed of marketing strategies and trends Qualifications Bachelor's degree in marketing, finance, business administration, or similar OR equivalent experience, required 4-7 years’ sales or marketing experience Required Skills Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) Proficiency in electronic marketing automation software such as HubSpot Marketing and Bitrix24 Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/social media, etc.) and market research methods Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.) Preferred Skills Knowledge of HTML, CSS and web development tools