[İş Radarı](https://jobradar.live/) / [Jobs](https://jobradar.live/ilanlar) / Associate Director, Product Marketing - Laneige Active On-site new york ny Posted · 20.09.2026 Greenhouse (US) # Associate Director, Product Marketing - Laneige AMOREPACIFIC US, INC Hybrid • NYC Only Job Summary About the Brand  Laneige is a globally renowned Korean skincare brand with over 30 years of research on hydration, with top-rated modern technology, high-quality ingredients and award-winning formulas that reveal glowing, radiant skin. The brand is fast-growing and rapidly expanding in the US • currently distributed in Sephora, Sephora Kohl’s, Amazon, TTS and its own brand e-commerce site.   The Associate Director, Product Marketing will lead product strategy and innovation for LANEIGE US across skincare, lip, sets, and limited-edition offerings. We are seeking a proactive, detail-oriented marketer with a passion for beauty and a deep curiosity for what makes a product exceptional, from formula and technology to positioning and consumer experience.  This role will shape the US strategy for new launches and resupport campaigns, combining product expertise, competitive intelligence, and a deep understanding of the US beauty consumer. As a key partner to Global HQ in Korea, they will help tailor global innovation for the US market and work closely with Consumer and Trade Marketing, Sales, Planning, Creative, Education, R&I, and Legal to bring differentiated, consumer-relevant products to market.  The ideal candidate combines strategic thinking, analytical rigor, and creative instinct with strong communication and organizational skills. Highly collaborative and commercially minded, they will play a key role in shaping the LANEIGE US portfolio and driving meaningful brand and business growth.  This role reports to the Director of Marketing and includes people management responsibilities. Principal Accountabilities  PRODUCT & PORTFOLIO STRATEGY  Lead US product and portfolio strategy across skincare, lip, sets, and limited editions, partnering with Global HQ to shape the innovation pipeline and identify long-term growth opportunities.  Serve as the expert on the US beauty consumer and competitive landscape, translating consumer behavior, category trends, social insights, and whitespace into actionable product recommendations.  Influence new product development and portfolio decisions across new franchises, line extensions, shades/flavors, sets, resupports, and SKU rationalization to maximize relevance for the US market.  Develop the “size of prize” and pricing recommendations for newness using internal benchmarks, competitive data, consumer insights, and market opportunity.  Guide product lifecycle strategy, identifying where to launch, invest, resupport, expand, optimize, or rationalize the portfolio  PRODUCT POSITIONING & COMMERCIALIZATION  Own product positioning and messaging architecture, translating consumer needs, benefits, claims, formula technology, and competitive differentiation into compelling consumer propositions.  Partner with HQ, R&I, Education, and Legal to shape claims, clinical and consumer testing, and product education that strengthen positioning and differentiation.  Brief Copy and Creative teams on foundational product messaging and oversee the development of product factsheets, ingredient stories, infographics, shade maps, swatches, and other product tools.  Serve as the internal product authority, equipping cross-functional teams with the product knowledge and materials needed to successfully bring launches to market.  Partner closely with Consumer and Trade Marketing to ensure product strategy and messaging are effectively translated into GTM campaigns and retailer plans.  FORECASTING, SAMPLING & PRODUCT OPERATIONS  Own marketing forecasts for launches, samples, GWPs, and promotional SKUs, partnering with Sales and Planning to align inventory with activation plans and commercial goals.  Lead the US sampling strategy in partnership with HQ and cross-functional teams, maximizing trial while minimizing excess inventory.  Oversee product master data, SKU, and pricing accuracy and partner with Planning and HQ to ensure timely product availability and launch readiness.  MARKET INTELLIGENCE & PERFORMANCE  Maintain a deep understanding of the US beauty landscape, including competitive launches, pricing, claims, ingredients, formats, and emerging consumer trends.  Monitor product and franchise performance, translating results and post-launch learnings into recommendations for future innovation, positioning, and portfolio strategy.  Identify opportunities to evolve existing products and franchises based on consumer insights, social trends, competitive activity, and business performance.  Serve as a key US partner to Global HQ, providing ongoing market and product feedback and aligning on innovation priorities.   Key Experience and Skills  Qualification and Experience  7-10+ years of industry-related marketing work experience  Product marketing and/or product development experience preferred  Beauty industry experience preferred  Well-versed in Microsoft Excel  Bachelor or higher degree in Marketing, Business, Communications or related subject preferred  Willingness to travel and work in a global team of professionals (30% or more)  Skills & Personal Attributes  Curious and proactive learner  Analytical and numbers-oriented  Resourceful, motivated, and able to work independently   Respectful team player  Strategic thinking and a hands-on approach  Innovative problem solver with attention to detail  Multi-functional and project management skills  Adaptable and quick-thinking  Energizes and enables others  AMOREPACIFIC, US, INC is an equal opportunity and Affirmative Action employer. We actively seek to maintain a diverse work force, and AMOREPACIFIC US, INC therefore recruits qualified applicants without regard to race, color, religion, gender, national origin, age, disability, or Vietnam veteran status  This job was verified from Greenhouse (US). Applications are completed on the original source. [Apply on the original listing ↗](https://jobradar.live/ilan/b6046372-4af4-4605-a3f6-a4fad0f77af1/git) ## Stop searching one by one for roles like this. Upload your resume or enter your target roles to see your first 3 matches for free. [Find jobs for me →](https://jobradar.live/uye/kayit) Your resume is never shared with employers; it is processed only for matching. Something wrong with this job?