Director, Brand Marketing and Media

Job Description Grant Thornton is seeking a Director, Brand Marketing & Media to join the team. Approved office locations can be found below. The opportunity Grant Thornton Advisors is investing in its brand as the firm grows. With more than 25,000 professionals across around 20 markets, we are building a global brand marketing and media function to support that growth. As Brand Marketing and Media Director, you will bring together global brand campaigns, social media, paid media and sponsorship to strengthen our market presence and support commercial growth. You will set the strategy, direct investment and measure its contribution to brand and business performance. Lead global brand campaigns Own the global brand campaign plan, from audience priorities and channel selection to delivery and measurement. Coordinate advertising, social media and sponsorship, working with creative teams to develop a consistent campaign approach. Integrate sponsorships and partner programs into relevant campaigns to extend their reach and strengthen their impact. Shape campaign narratives and refine copy to ensure clear messaging, a consistent brand voice and relevance to target audiences. Work with local teams to adapt global campaigns to market priorities and budgets while maintaining brand consistency. Apply campaign results and audience insights to improve planning, creative development and channel performance. Build and lead paid media Build the global in-house paid media team and define planning and buying responsibilities across internal teams and agencies. Set the global paid media strategy and oversee delivery against agreed brand and business objectives. Allocate investment across LinkedIn, search, programmatic advertising and video, adjusting spend based on performance. Lead relationships with media platforms, starting with LinkedIn, to improve commercial terms and access to expertise and capabilities. Strengthen the brand through social media Set the global approach to organic and paid social, with consistent standards for planning, publishing and measurement. Lead the social platform strategy, prioritizing LinkedIn and strengthening executive visibility and employee advocacy. Use audience insights, social listening and performance data to shape content and measure its contribution to business objectives. Manage investment and measure impact Develop and manage the annual brand activation investment plan, aligning budgets with agreed priorities and securing approval. Establish a measurement framework to assess how brand and media investment contributes to brand health and pipeline development. Report performance to marketing leadership, highlighting results, lessons learned and recommended changes to activity and investment. Lead the team Set clear priorities and accountability across the brand activation and sponsorship, social media and paid media teams. Coach and develop the team, building the skills and capacity needed to support the function as it grows. Required Experience At least 12 years of brand or marketing leadership experience in B2B or professional services, including five years at Director level or equivalent leading a multidisciplinary function. Experience building and running an in-house paid media function, covering team structure, media buying, tools and platform relationships. Experience leading brand campaigns across multiple markets, balancing brand consistency with local adaptation. Experience improving social media performance and demonstrating its contribution to brand objectives and pipeline development. Experience managing activation budgets across markets and reallocating investment based on performance. Strong storytelling and copywriting skills, with the ability to turn complex business ideas into clear, compelling campaign messages. Experience developing measurement frameworks that connect brand and campaign investment to pipeline and revenue, and presenting findings to senior leadership. The base salary range for this position is between $184,000 and $276,000. Placement within the pay range is at Grant Thornton’s discretion, and it is based on multiple factors, including but not limited to, job • related knowledge/skills, experience, business needs, progression within the role, geographic location, and internal equity. At Grant Thornton, compensation decisions are dependent upon the facts and circumstances of each position and candidate. About Us At Grant Thornton, we believe in making business more personal and building trust into every result – for our clients and you. Here, we go beyond your expectations of a career in professional services by offering a career path with more: more opportunity, more flexibility, and more support. It’s what makes us different, and we think being different makes us better. In the U.S., Grant Thornton delivers professional services through two specialized entities: Grant Thornton LLP, a licensed, certified public accounting (CPA) firm that provides audit and assurance services ― and Grant Thornton Advisors LLC (not a licensed CPA firm), which exclusively provides non-attest offerings, including tax and advisory services. In 2025, Grant Thornton formed a multinational, multidisciplinary platform with Grant Thornton Ireland. The platform offers a premier Trans-Atlantic advisory and tax practice, as well as independent American and Irish audit practices. With $2.7 billion in revenues and more than 50 offices spanning the U.S., Ireland and other territories, the platform delivers a singular client experience that includes enhanced solutions and capabilities, backed by powerful technologies and a roster of 12,000 quality-driven professionals enjoying exceptional career-growth opportunities and a distinctive cross-border culture. Grant Thornton is part of the Grant Thornton International Limited network, which provides access to its member firms in more than 150 global markets. About The Team The team you’re about to join is ready to help you thrive. Here’s how: Whether it's your work location, weekly schedule, or flex time off, we empower you with the options to work the way that it best serves your clients and your life. Consistent with the firm's hybrid work model, this position will require in-person attendance at least three days per week, either at a GT office or client site. Here, you are supported to prioritize your overall well-being through work-life integration options that work best for you and those in your household. We understand that your needs, responsibilities and experiences are different — and we think that’s a good thing. That’s why we support you with personalized and comprehensive benefits that recognize and empower all the identities, roles and aspirations that make you, well, you. See how at www.gt.com/careers When it comes to inclusion, we are committed to doing more than checking boxes. Explore all the ways we’re taking action for diversity, equity & inclusion at www.gt.com/careers Here’s what you can expect next: If you apply and are selected to interview, a Grant Thornton team member will reach out to you to schedule a time to connect. We encourage you to also check out other roles that may be a good fit for you or get to know us a little bit better at www.gt.com/careers. Benefits: We understand that your needs, responsibilities and experiences are different, and we think that’s a good thing. That’s why we support you with personalized and comprehensive benefits that recognize and empower all the identities, roles and aspirations that make you, well, you. For an overview of our benefit offerings, please visit: https://www.grantthornton.com/careers/rewards-and-benefits Benefits for internship positions: Grant Thornton interns are eligible to participate in the firm’s medical, dental and vision insurance programs and the firm’s employee assistance program. Interns also receive a minimum of 72 hours of paid sick leave and are paid for firm holidays that fall within their internship period. Benefits for seasonal employee positions: Grant Thornton seasonal employees are eligible to participate in the firm’s medical, dental and vision insurance programs and the firm’s employee assistance program. Seasonal employees may also be eligible to participate in the firm’s 401(k) savings plan and employee retirement plan in accordance with applicable plan terms and eligibility requirements. Seasonal employees receive a minimum of 72 hours of paid sick leave. Grant Thornton employees may be eligible for a discretionary, annual bonus based on individual and firm performance, subject to the terms, conditions and eligibility criteria of the applicable bonus plan or program. Interns and seasonal employees are not eligible for bonus compensation. Additional Details: It is the policy of Grant Thornton to promote equal employment opportunities. All personnel decisions (including, but not limited to, recruiting, hiring, training, working conditions, promotion, transfer, compensation, benefits, evaluations, and termination) are made without regard to race, color, religion, national origin, sex, age, marital or civil union status, pregnancy or pregnancy-related condition, sexual orientation, gender identity or expression, citizenship status, veteran status, disability, handicap, genetic predisposition or any other characteristic protected by applicable federal, state, or local law. Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws, it is the policy of Grant Thornton to provide reasonable accommodation when requested by a qualified applicant or employee with a disability, unless such accommodation would cause an undue hardship. The policy regarding requests for reasonable accommodation applies to all aspects of employment, including the application process. To make an accommodation request, please contact HRHelp@us.gt.com. For Los Angeles Applicants only: We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For Massachusetts Applicants only: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Grant Thornton does not require or administer lie detector tests as a condition of employment or continued employment.