Marketing Manager

Responsibilities: Responsible for the development, operation and maintenance of our brand's social media platforms in overseas markets. Identify and manage local KOL/KOC resources based on brand positioning and operational strategies, and maintain and develop media relations. Responsible for managing dealer marketing strategies and quality of delivery. Develop and execute dealer marketing programs aligned with overall brand and sales strategy. Provide strategic marketing guidance and day-to-day support to dealer partners. Ensure consistent implementation of brand standards across all dealer marketing activities. Collaborate with dealers to create localized marketing campaigns tailored to their regions. Launch and monitor social media advertising campaigns based on promotional activities, optimize advertising performance, plan and execute events, and maintain fan interaction and engagement. Responsible for the operation and maintenance of overseas online communities. Efficiently manage budgets, control conversion costs and marketing proportions to ensure optimal ROI. Qualification: 5+ years of experience in marketing, preferably within automotive, retail, or dealer network environments. Bachelor's degree or above, native or bilingual proficiency in Russian is a MUST. Fluent English is a MUST (as the primary working language with HQ). Mandarin Chinese is a strong plus. Familiar with overseas social media platforms, able to quickly understand new social media trends, data-sensitive, and skilled in analysis and optimization. Proven experience in content planning and overseas KOL management. Possess strong logical thinking and learning ability, innovative thinking, and keen market insight are preferred. Conscientious and responsible, with a strong sense of responsibility and self-motivation, and result-oriented.