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Detroit, MI, United States
Posted · 10.09.2014
SmartRecruiters (US)

# Digital Web Analyst

Epitec Inc.

Deliver consulting assignments, presentations, written papers, extended projects and other direct client interactions. Deliver web analytic plans for business segments including communications on results and leadership presentations around the findings. Coordinate web analysis and planning in support of digital execution initiatives with appropriate internal business units and departments across organization. Understand the healthcare industry from a member, agent and provider perspective. Digital research will be conducted by reading, networking with clients, industry contacts, evaluating and analyzing information, conducting interviews, conducting focus groups and various other methods. Respond to phone and email inquiries about topic areas involved with relevant digital facts, including statistical data about the web site performance. Understanding of the communications industry including print, advertising, interactive marketing trends. Discover underperforming areas of the site or opportunities to improve performance and enhance customer?s online experience. Participate in and contribute to various corporate marketing and corporate communications workgroups. Bachelors Degree in related field. Minimum of three (3) years experience in related field. Excellent written and verbal communications skills. Strong analytical skills, independent worker, deadline driven, advanced presentation skills, and research skills. Advanced knowledge of MS office products, particularly Excel and PowerPoint. Experience using and implementing reporting and statistical tools such as, but not limited to Webtrends, Omniture, and Google Analytics. Experience with HTML and some basic understanding of Java scripting. Demonstrated experience in web page construction and web site maintenance. Thorough understanding of Web usability principals and methodology. Ability to create and maintain scorecards and scoring methodologies to measure web performance and success metrics. Experience with benchmarking industry trends, competitive companies and new ideas in the Digital landscape. Ability to present data driven solutions and ideas for unique challenges within the Digital channel. All your information will be kept confidential according to EEO guidelines. .

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