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Active
On-site
Los Angeles, CA
Posted · 20.09.2026
Greenhouse (US)

# Senior Creative Strategist

On Board Experiential

About On Board Experiential (OBE) OBE is a global marketing agency that brings brands to life through culture-shaping experiences. For more than 30 years, we've partnered with iconic brands — including Nike, the NFL, JPMorganChase, Meta, Sephora, Starbucks, and Converse — to build community, create cultural relevance, and drive measurable business impact. With offices in Los Angeles, New York, San Francisco, and London, we activate globally. OBE is also a founding member of The ADD Collective, extending our reach and resources while staying true to our core capabilities. We've been recognized by Event Marketer as one of the best places to work in events — and we couldn't agree more. The most important part of our business is our people. They are hardworking, imaginative, and make genuinely remarkable things happen. But behind every great activation is a human who deserves rest, connection, and a life outside of work. That's why we invest in recovery days, company offsites, happy hours, and the kind of friendly-but-competitive fitness challenges that bond teams for life. We show up for each other — in open conversations that heal, inspire, and bring us closer. We want to hear about your lived experiences, your unconventional ideas, and the perspectives only you can bring. Being unapologetically yourself isn't just welcome here. It's part of the job. SUMMARY OF POSITION&nbsp; The&nbsp;Senior&nbsp;Creative Strategist is a&nbsp;critical&nbsp;member of the Creative team,&nbsp;driving the insight-based foundation of all our Creative work and&nbsp;demonstrating&nbsp;our success in meeting client&nbsp;objectives.&nbsp;The&nbsp;Senior Creative Strategist is&nbsp;an&nbsp;expert in developing cut-through insights from targeted research&nbsp;and&nbsp;deftly navigates&nbsp;client conversations to the heart of&nbsp;each brief.&nbsp;They love to dig into the details of diverse brands, audiences, and industries to uncover nuggets of insight that are both surprising and simple.&nbsp;&nbsp; The&nbsp;Senior Creative Strategist&nbsp;heroes experience-led&nbsp;thinking&nbsp;as they guide&nbsp;strategy development through&nbsp;upstream parts of the&nbsp;Creative process, then&nbsp;serve as the&nbsp;anchor to that strategy throughout execution.&nbsp;They take&nbsp;a channel-agnostic approach to solving client challenges&nbsp;while understanding the unique value experiential&nbsp;marketing&nbsp;offers as&nbsp;part of the client’s marketing mix.&nbsp;They excel at guiding a project through periods of ambiguity by using smart strategic planning, including leaning on various research methods, collaborative exercises, and other tools to find the right path forward.&nbsp;As a natural storyteller, the Sr. Creative Strategist uses a variety of techniques and formats to spark creativity, ideate,&nbsp;curate,&nbsp;and deliver compelling strategies and ideas.&nbsp;They know when to pull in various resources to craft holistic concepts&nbsp;and have great intuition on how to approach each&nbsp;deliverable,&nbsp;interweaving&nbsp;expertise&nbsp;from cross-functional contributors&nbsp;when and where&nbsp;they’re&nbsp;needed.&nbsp; ESSENTIAL JOB FUNCTIONS&nbsp; BRIEF CREATION &amp; DISSECTION&nbsp; Review client briefs and&nbsp;participate&nbsp;in client briefing conversations / kick-offs to&nbsp;clarify the ask,&nbsp;determine&nbsp;the&nbsp;underlying&nbsp;objectives, and define success for both the clients and OBE.&nbsp; Identify&nbsp;opportunities for&nbsp;unconventional,&nbsp;elevated&nbsp;and results-driving work.&nbsp; Collaborate with&nbsp;Account&nbsp;team to&nbsp;determine&nbsp;initial&nbsp;approach.&nbsp; &nbsp; RESEARCH &amp; INSIGHTS&nbsp; Create targeted research plans to inform project strategy&nbsp;that include a variety of resources and techniques to gather relevant data, including primary research (e.g.,&nbsp;focus groups, surveys, interviews) and secondary research (e.g.,&nbsp;search engine articles, databases, industry sites, etc.)&nbsp; Develop&nbsp;powerful&nbsp;insights from research that inform and fuel creative brainstorms.&nbsp; &nbsp; CONCEPT DEVELOPMENT&nbsp;(Project &amp; Pitch)&nbsp; Develop&nbsp;measurable&nbsp;objectives&nbsp;and Key Performance Indicators to help ground and guide overall concept and proposal development.&nbsp;&nbsp; Identify&nbsp;key insights for creative concepting and&nbsp;brainstorms.&nbsp;&nbsp; Lead internal brainstorms&nbsp;and idea rakes,&nbsp;independently and/or in partnership with&nbsp;Senior&nbsp;Creative&nbsp;team members (Director-level and above).&nbsp; Develop&nbsp;big, brave creative ideas as part of RFP responses and Concept Development phases of&nbsp;won&nbsp;business&nbsp;independently and/or in partnership with&nbsp;Senior Creative team members.&nbsp; Craft well-articulated&nbsp;plans and points of view, including comprehensive pitch decks for select opportunities and projects that include clear insights,&nbsp;strategies,&nbsp;and creative concepts in a thoughtful,&nbsp;compelling,&nbsp;and cohesive storyline.&nbsp;&nbsp;&nbsp; Collaborate&nbsp;with Design team members to create cohesive and&nbsp;visually inspiring&nbsp;presentations&nbsp;that lead to client buy-in.&nbsp; &nbsp; MEASUREMENT &amp; ROI&nbsp; Develop Measurement Plans for new and ongoing proposals and projects, discerning measurable&nbsp;objectives&nbsp;and&nbsp;related&nbsp;Key Performance Indicators, as well as&nbsp;identifying&nbsp;data collection methods for capturing data related to each KPI.&nbsp;&nbsp; Supporting the Account team in collecting and analyzing KPI-related data in efforts to calculate ROI/ROE.&nbsp;&nbsp; Build&nbsp;data-based&nbsp;project recaps / post-project analyses that clearly articulate ROI, highlight&nbsp;our successes, provide recommendations&nbsp;for&nbsp;improvement, and convey&nbsp;optimization opportunities for the future.&nbsp;&nbsp; &nbsp; BUSINESS DEVELOPMENT&nbsp; Partner with&nbsp;Account&nbsp;team to uncover organic growth&nbsp;opportunity&nbsp;with assigned client&nbsp;accounts and develop strategies to mine and realize those opportunities.&nbsp; Manage multiple stakeholders as part of RFP / proposal development processes, supporting the organization and creating concept decks,&nbsp;monitoring,&nbsp;and collecting content deliverables from across the cross-functional team.&nbsp; Participate in select client pitches.&nbsp; Proactively research client brands and industry trends to support Creative and Account teams in building organic and new business opportunities.&nbsp; &nbsp; OBE MARKETING SUPPORT&nbsp; Support Awards submissions for assigned client projects and/or agency-wide&nbsp;recognition.&nbsp; Monitor industry trends to&nbsp;share out&nbsp;internally as well as contributing to external agency thought leadership.&nbsp; Assist Marketing and New Business teams in creating targeted capabilities presentations for specific clients by&nbsp;leveraging&nbsp;case study library and capabilities overview.&nbsp;&nbsp; Contribute&nbsp;to OBE Social Media presence in collaboration with Marketing&nbsp;team.&nbsp; Support&nbsp;internal&nbsp;communications&nbsp;in collaboration with&nbsp;People&nbsp;team,&nbsp;as needed.&nbsp;&nbsp; &nbsp; ADDITIONAL TASKS&nbsp;COULD&nbsp;ALSO&nbsp;INCLUDE:&nbsp; Overall Strategy &amp; Creative team support&nbsp; Participating in client&nbsp;meetings.&nbsp; Architecting and presenting capabilities.&nbsp; Copywriting support for both internal and project-specific deliverables (i.e.,&nbsp;email marketing copy, signage copy support, etc.).&nbsp; Contributing to and/or leading internal groups,&nbsp;initiatives,&nbsp;and task forces.&nbsp; Participating in and leading Strategy Development sessions.&nbsp; Participating in and/or leading Creative Department meetings.&nbsp; Contributing to agency-wide Key Learnings and Best Practices.&nbsp; Participating in new hire recruitment and interviews.&nbsp; &nbsp; DESIRED SKILLS AND EXPERIENCE&nbsp; &nbsp; EDUCATION&nbsp; Bachelor’s&nbsp;or&nbsp;Master’s&nbsp;degree in&nbsp;Marketing,&nbsp;Strategy, Branding,&nbsp;Advertising, Communications, Business&nbsp;Administration&nbsp;or related field.&nbsp;&nbsp; EXPERIENCE&nbsp; Minimum of&nbsp;three-five&nbsp;years&nbsp;agency&nbsp;experience.&nbsp; Experience&nbsp;building overarching strategies and&nbsp;generating ideas&nbsp;for innovative&nbsp;brand marketing campaigns and experiences, including but not limited to experiential, social media, digital and content.&nbsp; Advanced education degrees will be considered to supplement&nbsp;candidate’s&nbsp;work experience.&nbsp;&nbsp; &nbsp; KNOWLEDGE,&nbsp;SKILLS&nbsp;AND ABILITIES&nbsp; Superior skill in conducting&nbsp;research and&nbsp;developing compelling insights.&nbsp;&nbsp; Strong&nbsp;copywriting&nbsp;and presentation&nbsp;skills.&nbsp;&nbsp; Deep&nbsp;understanding of&nbsp;brands and omnichannel marketing strategies.&nbsp;&nbsp; Adept at selecting,&nbsp;utilizing&nbsp;and/or&nbsp;building&nbsp;relevant&nbsp;strategy tools,&nbsp;techniques,&nbsp;and frameworks&nbsp;to convey information easily and effectively.&nbsp; Comprehensive understanding of Creative process, with an ability to drive progress across all Creative functions.&nbsp; Stays&nbsp;up-to-date&nbsp;on current media,&nbsp;industry&nbsp;and consumer trends.&nbsp;&nbsp; &nbsp; OTHER QUALITIES AND SKILLS&nbsp; Inclusive work ethos that brings people in and along.&nbsp; Hunger&nbsp;to learn and teach.&nbsp; Strong work&nbsp;ethic&nbsp;and ability to thrive&nbsp;in&nbsp;and enjoy a fast-paced,&nbsp;dynamic work environment.&nbsp;&nbsp; Excellent organizational,&nbsp;time&nbsp;and project management skills.&nbsp;&nbsp; Entrepreneurial spirit with the ability to work as part of a team as well as independently.&nbsp; Ability to travel&nbsp;and work non-traditional hours (nights and weekends) as needed.&nbsp;&nbsp; Compensation Range:&nbsp;$95,304 - $125,304 annually. This is the pay range OBE believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined&nbsp;based on the level of experience, relevant skills, professional certifications, market pay, and demand for the role. OBE reserves the right to&nbsp;modify&nbsp;this pay range at any time. For this role, Benefits include medical/dental/vision insurance, employer-paid basic&nbsp;life&nbsp;and personal accident insurance. Also included: Annual Profit Sharing/Bonus Plan based on the company’s performance and your individual performance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, PTO, STD/LTD insurance benefits.&nbsp; On Board Experiential is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age, or any other federally protected class.&nbsp;

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