Field Marketing Manager

Our client is looking for a Marketing Manager that develops and executes marketing strategies across a portfolio of brands, driving brand awareness, customer acquisition, lead generation, and revenue growth across different locations. The ideal candidate brings a data-driven, results-oriented approach, adapting strategies based on local competition, seasonal demand, operational capacity, and return on investment. Key Responsibilities Local Brand Strategy & Market Planning Develop localized marketing strategies tailored to market conditions, competitive landscapes, customer demographics, and seasonal demand. Adapt national brand messaging and creative assets for local audiences while maintaining brand consistency. Monitor market trends, consumer behavior, and media consumption to identify opportunities for customer acquisition and revenue growth. Campaign Development & Execution Plan and execute integrated marketing and lead-generation campaigns aligned with each location’s business objectives and sales targets. Manage local advertising budgets and optimize spending across paid search, digital media, radio, television, and community events. Partner with operations teams to align marketing activity with staffing capacity, operational readiness, and business priorities. Oversee creative customization and campaign execution across multiple brands and locations. Performance Analysis & Optimization: Partner with digital marketing teams and external media agencies to improve lead-generation efficiency and campaign performance. Track key performance indicators, including cost per lead, lead quality, conversion rates, customer acquisition costs, and return on ad spend. Evaluate local campaign results and identify opportunities to improve marketing effectiveness. Present actionable insights, campaign reports, forecasts, and budget recommendations to senior leadership. Continuously refine strategies based on performance data, customer behavior, and evolving business needs. Qualifications & Experience: Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent professional experience. 7+ years of marketing experience , including planning and executing integrated, multi-channel campaigns. Experience supporting multiple brands, locations, or business units preferred. Strong understanding of digital marketing, paid media, lead generation, customer acquisition, and campaign optimization. Experience managing integrated marketing calendars across websites, email, social media, video, and direct mail. Ability to develop and adapt messaging and creative guidelines while maintaining distinct brand identities. Proven experience delivering campaigns that support customer acquisition, cross-selling, retention, and revenue growth. Strong analytical skills, with the ability to translate performance data into actionable insights and marketing recommendations.