[İş Radarı](https://jobradar.live/) / [Jobs](https://jobradar.live/ilanlar) / Senior Manager, Growth Marketing & Demand Generation Active Remote Austin - TX; Remote - US Posted · 20.09.2026 Greenhouse (US) # Senior Manager, Growth Marketing & Demand Generation Hypori Hypori, Inc. is a high-growth cybersecurity SaaS company transforming how organizations think about secure mobility. Our virtual workspace platform enables users to access enterprise apps and data from any mobile device—with zero data on the endpoint and total personal privacy. Backed by $55M in funding from investors including UBS, AE Industrial Partners, Hale Capital Partners, and GreatPoint Ventures, Hypori is expanding into new commercial and regulated markets. Learn more at hypori.com.  Overview  This is a hands-on role for someone who wants to own a growth marketing program — not manage one from a distance. The Senior Manager of Growth Marketing & Demand Generation will build and run Hypori’s paid media engine, own Answer Engine Optimization (AEO) as an internal practice, and deliver measurable pipeline for the Commercial segment. You will set up the campaigns. You will pull the reports. You will brief the content. You will optimize the stack. This is not a strategy-and-delegate role — it is an individual contributor role for someone who is energized by building something from the ground up and earning headcount through results. The right candidate is scrappy, analytical, and deeply curious about how AI algorithms surface and rank content. You read data before forming opinions, move fast, and thrive without a playbook.  Responsibilities  Paid Media & Growth Execution  Build and run Hypori’s paid media programs across Google (Search, Display, YouTube) and LinkedIn — hands-on, in the platforms, not through an agency black box  Set up, launch, and optimize campaigns targeting commercial cybersecurity buyers (CISO, Head of Security Engineering, Head of Endpoint/Mobile/Zero Trust) across Defense Industrial Base, Financial Services, Healthcare, and commercial enterprise  Run structured A/B tests across audiences, creative, copy, and landing pages; document what works, cut what doesn’t, and report results clearly without being prompted  Manage the paid media budget directly — make spend decisions based on what the data says and own the outcome  Work directly with Sales and RevOps to align paid audiences with target account lists and Commercial AE coverage  Answer Engine Optimization (AEO) Ownership  Own AEO for Hypori — this is yours to define, build, and run; no existing playbook, which is the point  Monitor how AI engines (ChatGPT, Claude, Perplexity, Google AI Overviews, Copilot) surface Hypori and competitors; analyze the patterns and turn them into actionable recommendations  Brief Content and Product Marketing on what to write and how to structure it for AI citation and retrieval; review outputs against AEO criteria before they go live  Write the internal AEO playbook — structured data, topic authority, E-E-A-T signals, sourcing — and socialize it across the marketing team so AEO thinking becomes embedded in how we create content  Track AEO performance as measurement tooling evolves; bring new tools and methods to leadership as the space matures  Analytics, Ops & Systems  Own the demand gen analytics layer — build dashboards, run attribution analysis, and report on funnel and channel performance in a way that is clear and actionable, not just data-dumped  Evaluate and manage the martech/adtech tools you need to do the job (MAP, ad platforms, analytics, intent tools); make the case for new tools when justified and cut the ones that aren't earning their cost  Build closed-loop reporting between marketing campaigns and Salesforce pipeline; work hands-on with RevOps to make sure attribution is accurate  Run a consistent reporting cadence: weekly channel snapshots, monthly pipeline contribution, quarterly trends — without being reminded  Identify what isn't working before leadership asks; bring the diagnosis and a recommended fix at the same time  Cross-Functional Partnership  Work directly with the Senior Director of Marketing and Product Marketing to make sure campaigns are backed by the right content for the commercial cyber buyer; flag gaps and brief what you need  Coordinate with the ABM function so paid programs and account-level plays reinforce each other rather than running in parallel silos  Drive a unified organic + paid + AEO approach — you don’t need to own all three, but you need to make sure they’re connected  Manage external agency or contractor support when needed; you own the strategy and results regardless of who executes  Qualifications  Bachelor’s degree in Marketing, Business, Analytics, or a related field; relevant certifications a plus  4–6 years of B2B demand generation or growth marketing experience, with 2+ years directly running paid media programs — in the platforms, not overseeing an agency  Cybersecurity industry experience required — you’ve marketed to security buyers before and understand how they think, what they read, and what moves them  Hands-on fluency in Google Ads (Search, Display, YouTube) and LinkedIn Campaign Manager; you build and optimize the campaigns yourself  Analytical by default — you pull your own data, build your own dashboards, and form your own conclusions; you don’t wait for a BI team to tell you what’s happening  Hands-on experience with a marketing automation platform (HubSpot, Marketo, or equivalent) and CRM attribution (Salesforce preferred)  Actively uses AI tools in your day-to-day workflow; understands how LLMs and answer engines retrieve, rank, and cite content; has started thinking about or experimenting with AEO even if you haven’t owned a formal program yet  Familiarity with structured data, E-E-A-T principles, topic authority, and schema markup is a strong plus  Experience with intent data platforms (6sense, Bombora, G2) to sharpen audience targeting and campaign timing  You genuinely prefer doing the work over managing others who do it — this role will have headcount tied to performance, not guaranteed from day one  Communicates clearly: can take messy performance data and algorithm-level nuance and turn it into a tight two-minute update for leadership  Collaborative and low-ego — works well across Sales, RevOps, ABM, and Content without needing to own every decision  Pay range: $140,000 – $155,000 base salary, annual bonus eligible (company performance-based)  About Us  Hypori Inc. provides a generous benefits package for full-time employees that includes medical, dental, and vision insurance, parental leave, and life and disability packages. We also invest in our employees' futures by providing a 401(k) plan with employer-matching contributions that vest starting from your first day of employment. In addition to the base compensation, Hypori also offers a performance bonus, which is primarily contingent upon company-wide performance. We are dedicated to investing in the tools and skills required to be strong, collaborative colleagues and people managers to help build and retain a strong workforce.   Hypori is an Equal Employment and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, disability, veteran status, or any other characteristic protected by law.  At Hypori, we are committed to creating and promoting an inclusive workplace that embraces differences and perspectives – making us a stronger, more successful company. In doing so, we are committed to providing reasonable accommodation to applicants with disabilities where appropriate. Applicants requiring reasonable accommodation for any part of the application or hiring process should contact people@hypori.com for assistance.  #Hypori #BI-Remote #LI-Remote This job was verified from Greenhouse (US). Applications are completed on the original source. [Apply on the original listing ↗](https://jobradar.live/ilan/9d0ba675-1a5e-4ad5-aa44-53544116c710/git) ## Stop searching one by one for roles like this. Upload your resume or enter your target roles to see your first 3 matches for free. [Find jobs for me →](https://jobradar.live/uye/kayit) Your resume is never shared with employers; it is processed only for matching. Something wrong with this job?