Route to Market Manager

You will drive Route-to-Market and Commercial Excellence, optimizing sales models, field execution, technology and performance to maximize sales effectiveness and sustainable growth. The function Design and continuously improve the Route-to-Market strategy, ensuring the most effective coverage, distribution and service model across channels and customers. Develop and optimize sales and distribution models, translating commercial priorities into sustainable field execution. Lead channel, customer and POS segmentation to define differentiated coverage, service levels and sales approaches. Drive route and field-force optimization, improving territory design, visit frequency, productivity and distributor delivery efficiency. Manage and enhance the sales technology and data infrastructure, including sales automation, SAP and Power BI, ensuring reliable data, reporting and performance visibility. Establish and monitor sales performance KPIs, targets and dashboards, providing actionable insights to Sales leadership and field teams. Design and manage sales incentive schemes, ensuring alignment with commercial priorities and performance objectives. Identify, pilot and scale commercial excellence and business development initiatives that improve sales effectiveness and field execution. Manage relevant external partners and distributors, ensuring effective implementation of RTM initiatives and continuous improvement. Conduct market, competitor and organizational analyses to identify opportunities and recommend the right sales structure, roles and ways of working. Your profile Bachelor’s degree in Industrial Engineer or related field 5–8 years of experience in Sales Operations, Commercial Planning, or RTM (FMCG preferred) Strong analytical mindset with experience in Excel, Powe BI, or similar tools Solid understanding of distribution, retail channels, and sales operations Proven ability to work cross-functionally, manage projects, and deliver results Strong analytical, Project Management and strategical thinking skills Excellent English communication skills Our offer You will join an international family-owned company with a strong long-term vision, where more than 5,300 enthusiastic colleagues work together, driven by five core values. You can literally taste our passion every day through our fresh and innovative top-quality products. You will help build a better world, as sustainability is high on our agenda. You will get the opportunity to grow and develop in a highly dynamic environment. Our LLBG Academy supports you in becoming the best version of yourself. You are given the space to roll up your sleeves, take initiative, and truly make a difference.