Category Owner

At Normod, we’re redesigning how people discover, buy, and experience furniture 🏡 Furniture is still one of the most traditional and offline-focused industries. Normod exists to change that. As one of Turkey’s fastest-growing digitally native furniture brands, we use digital excellence, data, and customer experience as our core competitive advantages — not just to sell furniture, but to build a brand people genuinely love. Customization and experience sit at the heart of everything we do. From how customers discover us, to how they design their living spaces, to how their furniture is delivered and serviced, we believe digital can and should make it all better ✨ What you’ll do 🚀 A Category Owner is responsible for growing one of Normod’s product categories into a strong, category-defining business. Your main responsibility is growth. You will deeply understand the category, customers and market, identify the biggest opportunities, and turn them into products and commercial initiatives that drive results. You don’t need to be a category expert from day one. We expect you to become one over time. You will work closely with design, product development, marketing, sales, operations and customer experience to turn ideas into measurable commercial impact. This is a commercial role built around product—for someone who enjoys understanding what makes a product win, testing ideas, learning quickly and turning insights into growth. Ultimately, this role is for someone who wants to build and grow a business, not simply manage a function. Find growth: Continuously search for ways to make your category bigger: new products, new customer segments, better propositions, pricing opportunities, assortment improvements and new ways to increase conversion and repeat purchase. Become obsessed with your category: Learn the category from the ground up. Understand customers, competitors, products, materials, economics and emerging trends until you develop a point of view that is genuinely your own. Understand customers deeply: Spend time with customers, stores and customer-facing teams. Understand not only what customers say, but why they make the decisions they make. Build the category roadmap: Decide which opportunities are worth pursuing and translate them into a clear commercial and product roadmap. Turn ideas into results: Work across design, product development, marketing, sales, supply chain and customer experience to take ideas from hypothesis to launch—and from launch to measurable commercial impact. Improve the economics: Understand the economics of your category and identify opportunities to improve margins and customer value without losing sight of growth. Keep learning: Launch, measure, learn and change your mind when the evidence tells you to. What Success Looks Like 🚀 Over time, success means that: Your category grows meaningfully and sustainably. You consistently identify new sources of growth before they become obvious. Customers increasingly choose and recommend your products. You build a clear point of view about where your category is going and where Normod should play. Your decisions improve both customer value and the economics of the category. You understand your category better than anyone else in the company—and eventually, better than anyone else in the country. Who you are 👀 Bachelor’s degree from a reputable university, preferably in an analytical or business-related discipline, 4+ years of professional experience, ideally in product, sales, category management, commercial, growth or a consumer-facing business, Experience leading people or complex cross-functional initiatives is strongly preferred, Fluency in English. Why join Normod 💜 We are building a new way of running our product categories at Normod. We want each category to eventually operate with the focus, ownership and commercial ambition of a business of its own. Category Owners will be at the center of building that model—not stepping into a finished one. You will have the opportunity to learn a category from zero, develop your own point of view, and see your decisions turn into physical products that reach thousands of homes. If the idea of spending years becoming exceptionally good at building and growing a product business excites you, we'd like to meet you.