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İstanbul, Türkiye
Posted · 26.08.2026
LinkedIn Jobs Türkiye

# Product & Digital Business Development Specialist

PınarOnline

Product & Digital Business Development Specialist About the Role As part of the digital transformation journey at Pınar, one of Turkey's leading brands, we are looking for a Product & Digital Business Development Specialist to shape the web and mobile product strategies of PınarOnline , perfect the user experience, and contribute to innovative business models and AI transformation projects! In this role, you will take an active part in a dynamic and wide scope of responsibilities ranging from end-to-end digital product development processes and Product Backlog management to UI/UX enhancements and data-driven performance analytics. Key Responsibilities Digital Product Management & Agile Processes: Monitor the performance of web, mobile web, and mobile app (iOS/Android) platforms and identify areas for continuous improvement. Contribute to Product Backlog management; prepare user stories and technical/functional requirement documents. Participate in Sprint planning and evaluation processes; maintain daily coordination with Software Development, QA/Test, and Business Analysis teams. Coordinate User Acceptance Testing (UAT) and product release processes. Digital Business Development & Innovation: Support the analysis of new product, service, and revenue model ideas that contribute to the company's digital growth targets. Regularly analyze industry trends, competitor applications, and benchmark studies to present actionable insights to management. Artificial Intelligence & Digital Transformation Projects: Play an active role in PınarOnline AI transformation projects (PoBo chatbot, recommendation systems, personalization, etc.) and process automation initiatives. Support the product adaptation process of emerging technologies. User Experience (UI/UX) & User Research: Collaborate with UI/UX Design Specialists to develop user journeys and information architecture. Coordinate usability testing and user research; establish action plans based on user feedback. Data Analytics & Reporting: Track product KPIs, mobile attribution data, and user behaviors using tools such as GA4, Adjust, and Looker Studio; prepare weekly and monthly product performance reports. Qualifications Education: Bachelor’s degree in Management Information Systems (MIS), Computer Engineering, Software Engineering, Industrial Engineering, Business Administration, E-Commerce, Marketing, or related fields. Experience: At least 3 years of experience in digital product development, product management, business analysis, or digital business development. Methodology & Technical Proficiency: Strong command of Agile / Scrum methodologies and hands-on experience executing projects within these frameworks. End-to-end understanding of web and mobile application (iOS & Android) Product Lifecycle Management. Active hands-on experience with Jira, Confluence, GA4, Adjust, and Figma. Proficiency in using Looker Studio and AI tools (ChatGPT, Claude, etc.). Competencies: Strong analytical thinking and problem-solving skills. Excellent stakeholder management and communication skills to collaborate effectively with software, design, marketing, and operations teams. User-centric and data-driven mindset. Language: Professional fluency in English (written and verbal).

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