Senior Brand Manager

Senior Brand Manager Would you like to be part of a success story? Here is a great opportunity! Doğanay is one of the most respected, well-known and successful brands in traditional fermented drinks, soft drinks, vinegar and sauces segments. Doğanay practices sustainable agriculture at its agricultural lands and uses the latest production techniques and quality standards at its own production facilities in Adana. Under Taxim Capital’s ownership, Doğanay will accelerate its growth with a forward-looking and institutionalized management, add many other authentic Anatolian tastes to its portfolio, help them grow nationally, and finally introduce those tastes to the peoples of wider geographies. Thus, as a global producer of local and traditional tastes, Doğanay will seek out to help Turkey play a wider role in the global F&B sector. Job Description: Develop short and mid-term brand strategies including new launches, core business development and communication platforms for all Doğanay brands Develop category strategies & drive category growth Ensure flawless execution of all brand activation programs working closely with cross-functional teams: Internal: R&D, Finance, Procurement, Insights, Commercialization, Sales, Trade Marketing, etc. External: Creative Agency, Digital, SM, Media, PR, Activation, Insights agencies, etc. Collaborate with commercial teams for both planning short & mid-term initiatives and aligning flawless execution of them Lead development of the commercial strategy for the new product / packaging / equipment / service including pricing, promotional strategy, distribution, merchandising, Own brands’ A&M budget and ensure efficient & effective planning Responsible for the P&L of the brands Coordinate long term brand strategies and planning Required Skills and Qualifications: Experience at least 5 years brand management career in the FMCG industry Experience in Nielsen panels & analytics Having strong analytical and conceptual skills Having superior communication skills Having a strong and authentic business sense and the desire to achieve targets Fluent in English Winning Behaviors: Being analytical and solution-oriented Being agile, innovative and open to learning Having strong negotiation and communication skills Being a great team player and willing to work with others for mutual success Being positive with a “can do” attitude