Digital Marketing & Analytics Specialist

About Us At Cypien AI, we build SaaS-based MarTech products across the e-commerce, finance, healthcare, automotive, and additional industries. By delivering innovative solutions in Generative Commerce and UI, with a focus on Hyper-Personalisation, we help businesses accelerate their digital transformation journeys. We are looking for a Digital Marketing & Analytics Specialist. Role Overview As a Digital Marketing & Analytics Specialist, you will be responsible for analyzing user behavior, campaign performance, and first-party tracking data to generate actionable insights for Cypien AI's Generative Commerce platform. You will work closely with the marketing, growth, and engineering teams to optimize campaigns and support data-driven decision-making. Key Responsibilities Analyze user behavior across web and mobile platforms using Cypien's first-party tracking infrastructure Analyze digital marketing and campaign performance data to generate insights at scale (10M+ daily active users) Perform conversion, funnel, and user journey analyses across our Generative Commerce platform Track KPIs and prepare performance reports across digital channels (Paid Media, SEO, social media, etc.) Build dashboards and maintain regular performance reporting Collaborate with marketing, media, growth, and engineering teams to identify data-driven optimization opportunities Analyze campaign data trends and opportunities to support marketing strategies Design A/B tests, analyze results, and provide actionable insights Own and maintain first-party tracking implementation (event schema, data layer, server-side collection) to ensure accurate, privacy-compliant data collection across platforms Required Qualifications Bachelor's degree in Statistics, Mathematics, Engineering, Business, Data Science, or a related field Minimum 3 years of experience in data analytics, marketing analytics, or a similar role Hands-on experience with first-party data collection/tracking systems (server-side tagging, CDPs, or custom event pipelines); GA4/GTM experience is a plus Strong knowledge of SQL; experience with BigQuery is a plus Experience with Looker Studio, Tableau, or Power BI for data visualization Advanced proficiency in Microsoft Excel Knowledge of conversion rate analysis, funnel analysis, attribution modeling (particularly in cookieless/first-party contexts), and campaign performance measurement Basic knowledge of Python or data analysis tools is a plus Strong analytical thinking and problem-solving skills Ability to communicate data insights clearly to technical and non-technical teams (data storytelling) Results-oriented mindset Proficiency in English