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Active
On-site
San Francisco, CA, United States
Posted · 25.08.2026
Ashby (US)

# Regional Director, Mid-Market, NYC

Factory

ABOUT THE ROLE
You will lead one of the pioneer Mid-Market sales teams from the front. You own a team of Account Executives selling to engineering organizations under 3,000 employees, and you carry the number for the region. You will also anchor and help scale our San Francisco & New York City offices, hiring, ramping, and building the culture of the first and second GTM hubs.
You will lead a team of Mid-Market Account Executives who run technical, multi-stakeholder sales cycles into engineering organizations, selling Factory's Droids to CIOs, CTOs, engineering leaders, and procurement. This is a player-coach role for someone who has carried a bag, hit the number, and then built the team that does it repeatedly. You coach deals daily, run a tight forecast, and raise the bar on talent.
WHAT YOU WILL DO AND ACHIEVE
• Own Mid-Market team revenue. Hit and exceed quarterly new-logo and expansion targets with the majority of reps hitting quota.
• Lead a team of 6-8 Mid-Market AEs. Hire, onboard, ramp, coach, and performance-manage.
• Coach end-to-end Mid-Market cycles: pipeline generation, technical evaluations and POCs, multi-stakeholder navigation across CIOs, CTOs, engineering leaders, and procurement, commercial negotiation, and close.
• Run an accurate weekly forecast and a healthy, inspected pipeline. No surprises.
• Help build/scale the playbook: refine the outbound motion, POC-to-close conversion, and the path from self-serve to enterprise.
• Anchor the SF & NYC offices. Establish the in-person sales culture, rituals, and bar for the first and second hubs.
• Partner with the CEO, Sales Engineering, Product, Engineering, Marketing, and RevOps to customize solutions, drive expansion and renewal, and compound pipeline.
• Model the work. Get in deals, talk to engineering leaders, and stay fluent in how Factory creates value.
QUALIFICATIONS
• 6+ years in B2B SaaS sales, with 2+ years leading a quota-carrying team as a first-line manager, ideally in Mid-Market with complex, multi-stakeholder cycles.
• A track record of personally carrying and exceeding quota before moving into leadership.
• Proven success selling technical products to engineering buyers (developer tools, DevOps, infrastructure, or platform software strongly preferred).
• Experience building or scaling a team or office from an early stage. You have hired and ramped reps, not just inherited them.
• Command of forecasting, pipeline inspection, and sales process. You run on data.
• A coaching instinct and the technical aptitude to coach evaluations and demos for DevEx and engineering buyers. Your reps get better because of you.
Nice to Have
• Experience selling AI or agentic products to technical buyers.
• Early-stage or founding GTM experience (Series A/B).
• An existing network among mid-market engineering leaders.
This is an in-office position, 5 days a week, based in NYC.

This job was verified from Ashby (US). Applications are completed on the original source.

[Apply on the original listing ↗](https://jobradar.live/ilan/822383f9-33ef-4235-a825-fe5df1324823/git)

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