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Manhattan, New York, United States
Posted · 20.09.2026
Greenhouse (US)

# Senior Data Scientist, Web/Marketing Analytics

Rockstar Games

At Rockstar Games, we create world-class entertainment experiences.   Become part of a team working on some of the most rewarding, large-scale creative projects to be found in any entertainment medium
• all within an inclusive, highly-motivated environment where you can learn and collaborate with some of the most talented people in the industry.  Rockstar is seeking a Senior Data Scientist to join the Marketing Analytics team to help build Rockstar’s marketing analytics & business intelligence capacity and our player experiences. Successful candidates will work with analytics and product leadership to ensure that the most relevant possible real-time and historical data is identified, tracked, analyzed, and made actionable across all of our web environments, across all game titles.  This is a full-time, in-office position based out of Rockstar’s NYC headquarters in Downtown Manhattan. WHAT WE DO  The Rockstar Analytics team provides insights and actionable results to a wide variety of stakeholders across the organization in support of their decision making.  We collaborate as a global team to develop cutting-edge data products, data models, reports, analyses, and machine learning applications.  We create best in class data collection, developing actionable reports, and providing recommendations to our business and game stakeholders.  Projects and tasks have direct influence on the player experience.  RESPONSIBILITIES  Collaborate primarily with our website partners to define and document measurement specifications and tracking requirements.   Own relationships and communications with stakeholders to identify needs and translate those needs into actionable data analyses.  Collaborate with and support Marketing Analytics team members to develop web and player insights at a campaign level for marketing leadership.  Standardize and maintain analytics tracking; architect and implement scalable tracking infrastructure.  Test and validate web analytics data. Work directly with technical teams to identify data issues and solutions.  Utilize web analytics data in conjunction with game and business data to deliver deep insights into user behavior and business performance.  Build well-organized reports and dashboards for valued metrics, centralizing various data sources. Engage in storytelling to convey insights for these metrics.  Monitor and measure the effectiveness of new features, applications, and areas of our web properties.  Stay up to date on measurement technologies and industry trends. Proactively involve partners in pertinent changes and how they may impact analytics.  REQUIREMENTS  Bachelor’s degree in a quantitative field (Computer Science, Statistics, Applied Mathematics, Operational Research, Business Intelligence, or any other relevant field).  6+ years of experience in web data analysis.  3+ years hands-on experience with web technologies (JavaScript, HTML, CSS, HTTP requests, etc.). 3+ years experience in database querying with SQL and/or PySpark. Experience building visualizations with business intelligence tools (Google Data Studio, Tableau, etc.). Mastered proficiency with Google Analytics 4 or equivalent web analytics tool.  Strong expertise with Google Tag Manager or equivalent tag management system.   Experienced with joining web data with other data sources for deep analyses in database environments like BigQuery and Databricks. PLUSES  Please note that these are desirable skills and are not required to apply for the position. Passion for gaming.  Applied statistical knowledge and experience with A/B testing. Experience partnering with non-web marketing teams like Paid Media, Email, Social, etc.  Hands-on experience with SEO, emerging AEO, and E-commerce data. Independently able to take objectives from conceptualization to execution.  Commitment to data excellence and scalability.   Capable of working independently while also collaborating as part of a larger team.  ADDITIONAL INFORMATION HOW TO APPLY Please apply with a resume and cover letter demonstrating how you meet the skills above. If we would like to move forward with your application, a Rockstar recruiter will reach out to you to explain next steps and guide you through the process. Rockstar is committed to creating a work environment that promotes equal opportunity, dignity and respect. In line with this commitment, Rockstar will provide reasonable accommodations to qualified job applicants with disabilities during the recruitment process in order for such applicants to be considered for the position for which they are applying, as well as to qualified employees to enable them to perform the essential functions of their roles. If you need more information about Rockstar’s reasonable accommodation policies or process, or need to request an accommodation, please notify your recruiter during the interview process.                              If you’ve got the right skills for the job, we want to hear from you. We encourage applications from all suitable candidates regardless of age, disability, gender identity, sexual orientation, religion, belief, race, or any other protected category. #LI-CRThe pay range for this position in New York State (inclusive of New York City) at the start of employment is expected to be between the range below per year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations.     Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits.  Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an "at-will position" and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors. NY Base Pay Range$121,400—$161,800 USD

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