Sr Marketing Director

Riverside Homebuilders is active throughout the Dallas-Fort Worth metroplex and maintains 25-30 active projects at any point in time. Riverside Homebuilders is part of Lackland Holdings Management Ltd. and combined, both companies have more than 200 employees. We are looking for a Senior Marketing Director to join our team. If you are looking for an opportunity to join a workplace that focuses on keeping employees happy so they can do their best work, we hope you will consider joining our amazing team! We have been recognized as one of the Best Places to Work in Fort Worth and one of the Best Places to Work in Texas ! Position Overview: The Senior Director of Marketing owns and directs Riverside's comprehensive marketing strategy and is accountable for driving qualified traffic, generating leads, strengthening brand awareness, and supporting annual sales and closing objectives. This role provides strategic leadership across digital marketing, community marketing, advertising, public relations, branding, customer engagement, and market research. The ideal candidate is a strategic, results-oriented leader who combines analytical decision-making with creative marketing expertise and understands the new homebuyer journey. Essential Duties & Responsibilities: Develop and execute marketing strategy aligned with company objectives. Lead digital marketing initiatives (SEO, SEM, PPC, social media, email marketing) Drive lead generation and optimize conversion performance. Oversee branding, messaging, and campaign execution. Manage website strategy, CRM, and marketing automation platforms. Support new home community launches, promotions, and events. Track and report on marketing KPIs (cost per lead, ROI, traffic, Conversions). Partner with sales leadership to improve lead quality and customer acquisition. Manage internal team and external agencies. Requirements: Bachelor’s degree in marketing, Business Administration, Communications, or a related field required. MBA or advanced business degree preferred. 7-10 years of progressive marketing experience with 3-5 years in a leadership role. Experience within residential homebuilding, real estate development, residential construction, or a related industry strongly preferred. Demonstrated success owning digital marketing strategy, brand strategy, and lead-generation performance. Experience leading marketing initiatives through cross-functional, matrixed, or agency-supported team structures. Demonstrated ability to direct digital marketing and lead-generation specialists while maintaining accountability for business results. Experience translating business objectives into campaign briefs, assignments, timelines, and measurable deliverables.