Performance Marketing Specialist

Our client is a fast-growing textile company with a strong presence in both e-commerce and in-store retail. With a growing store network alongside its digital channels, the business continues to expand across multiple sales channels and international markets. They are looking for a Digital Performance Marketing Specialist who will take ownership of their in-house digital marketing operations and drive measurable business growth through data-driven marketing strategies. Key Responsibilities: Manage and optimize paid media campaigns across Meta, TikTok, X (Twitter), Pinterest, Google Ads, and other relevant digital platforms. Plan, launch, and monitor performance marketing campaigns with a focus on customer acquisition, revenue growth, and ROAS. Own the day-to-day digital advertising operations without agency support. Analyze campaign performance using data and translate insights into actionable optimization strategies. Monitor key KPIs including ROAS, CPA, CAC, CTR, CPC, Conversion Rate, and Customer Lifetime Value. Work closely with the Creative and E-commerce teams to develop high-performing campaign assets and landing page recommendations. Conduct A/B testing across creatives, audiences, placements, and campaign structures. Build regular performance reports and dashboards for management. Identify new growth opportunities, audiences, and digital channels. Manage campaign budgets efficiently and ensure maximum return on investment. Stay up to date with platform updates, industry trends, and emerging digital marketing technologies. Qualifications: Bachelor's degree in Marketing, Business Administration, Communications, or a related field. 3–5+ years of experience in Digital Marketing or Performance Marketing. Strong hands-on experience managing campaigns across Meta Ads Manager, TikTok Ads, X (Twitter) Ads, Pinterest Ads, and Google Ads. Proven experience managing in-house digital advertising operations. Strong understanding of digital marketing funnels, audience segmentation, attribution models, and conversion optimization. Experience with Google Analytics 4 (GA4), Google Tag Manager, and performance reporting tools. Strong analytical mindset with the ability to interpret complex datasets and generate actionable insights. Advanced Excel skills; experience with Looker Studio or other BI tools is a plus. Highly organized, detail-oriented, and comfortable working in a fast-paced environment. Excellent communication and cross-functional collaboration skills. Fluency in English is preferred.