[Job Radar](https://jobradar.live/) / [Jobs](https://jobradar.live/ilanlar) / Product Marketing Manager

Active
On-site
San Francisco, California 94104, United States
Posted · 21.09.2026
Ashby (US)

# Product Marketing Manager

Campfire

About Campfire
Campfire is a next-gen core accounting platform built for modern mid-market finance teams. We’re building the future of ERP by replacing outdated systems and manual accounting processes with an AI-native platform that helps finance teams move faster and operate more efficiently.
About the role
You'll join Campfire's product marketing team as our second PMM, owning [focus area: product line, segment or persona]. You'll shape how we position and launch what we build, give Sales what they need to win, and bring the market's voice back into product decisions. This is a shared-services role: you'll work across Growth, Brand, Field and Customer Marketing to keep our story sharp and consistent everywhere it shows up.
What you'll do
• Own positioning, messaging and narrative for [focus area], grounded in customer research, win/loss and competitive analysis.
• Lead go-to-market for product launches: tiering, launch plans, internal readiness, launch content and cross-team coordination.
• Build and maintain sales enablement (pitch decks, battlecards, objection handling, demo narratives) and run training with Sales and SDRs.
• Own competitive intelligence for your area: track competitors, maintain battlecards and brief the field.
• Partner with Product on roadmap input, naming, and pricing and packaging.
• Partner with Growth on campaign messaging and offers, with Brand on the core narrative, and with Customer Marketing on proof points for launches.
• Measure what you ship: enablement adoption, launch reach and pipeline influence, message testing.
What you'll bring
• 4 to 7+ years in B2B software product marketing with end-to-end ownership of positioning and launches.
• Sharp writing and storytelling; you make complex products simple without dumbing them down.
• Comfort with research: customer interviews, surveys, win/loss and competitive teardowns.
• Experience enabling a sales team, with a record of content they use.
• A cross-functional operator: you run launches with Product, Sales, Customer Success and Marketing without formal authority.
• Analytical enough to size segments, read pipeline data and prioritize.
Nice to have
• Domain experience in ERP.
• Experience running pricing and packaging changes.
• Familiarity with sales methodologies such as Command of the Message or MEDDPICC.

This job was verified from Ashby (US). Applications are completed on the original source.

[Apply on the original listing ↗](https://jobradar.live/ilan/53968501-f122-4675-94f0-def43cf2dde0/git)

## Stop searching one by one for roles like this.

Upload your resume or enter your target roles to see your first 3 matches for free.

[Find jobs for me →](https://jobradar.live/uye/kayit)
Your resume is never shared with employers; it is processed only for matching.

Something wrong with this job?

## Similar jobs

[Campfire Jobs](https://jobradar.live/company/campfire) · [Jobs in California](https://jobradar.live/jobs/california)
· [Marketing Jobs in California](https://jobradar.live/jobs/california/marketing) · [Jobs by location](https://jobradar.live/jobs) · [Jobs by company](https://jobradar.live/company)

- [Product Marketing Manager (Corporations)](https://jobradar.live/ilan/686f67d4-a5e6-4723-b816-4370e8010268) Everlaw · Oakland, California, United States

- [Director of Marketing Operations](https://jobradar.live/ilan/200854ba-e856-44ef-91cf-f3d911586281) 2K · Los Angeles, California, United States

- [Head of Product & Solution Marketing](https://jobradar.live/ilan/2c151130-9330-431d-89de-663fd2285a2a) Lightning AI · San Francisco, California, United States

- [Head of Growth Marketing](https://jobradar.live/ilan/c135db09-56c9-44e2-b77f-f71ae4b9ce63) Lightning AI · San Francisco, California, United States

- [Head of Global Events & Field Marketing](https://jobradar.live/ilan/9f16f8cc-34c6-4724-ba02-a6ddbf02f659) Lightning AI · San Francisco, California, United States

- [Senior Associate, Creative Automation, Marketing Technology Operations](https://jobradar.live/ilan/6eea980a-fcfb-4259-a2d9-1f5ae7493b60) DoorDash USA · New York, NY; San Francisco, CA; Seattle, WA; Los Angeles, CA; Sunnyvale, CA; Chicago, IL; Austin, TX; Denver, CO; Atlanta, GA; Miami, FL; Boston, MA; Washington D.C.

- [Staff Product Marketing Manager – Security](https://jobradar.live/ilan/ecadcabd-2a1d-4839-92c3-20ba5b9e1e1d) Fastly · Denver, CO; New York City, NY; San Francisco, CA

- [Director, Social Media - Dunkman](https://jobradar.live/ilan/aa3a29e2-e271-4e83-818c-f226f086ebdb) Authentic Brands Group · Los Angeles, California