Marketing Manager - Turkey

SOHO drives the success of ALO that is a boutique lifestyle retailer representing a generation of consumer seeking innovative concepts, digital accessibility, and a strong sense of social community. At ALO, we inspire mindful movement, wellness, and a fusion of physical practice with conscious living. We create advanced activewear and clean beauty solutions, with eco-aware, solar-driven production, all while bringing yoga and mindfulness to millions. Together, we elevate health, happiness, and global well-being driven by our shared passion, innovation, and commitment to diversity. This is a hands-on, 360-degree marketing role that requires a highly organized, creative, and proactive professional capable of managing multiple projects simultaneously while collaborating with various stakeholders across the business. The successful candidate will play a key strategic role in planning and implementing the local marketing strategy in line with the global brand directives. DUTIES & RESPONSIBILITIES Marketing Strategy planning & budgeting Define and execute the local marketing strategy Coordinate campaign timelines, deliverables, and stakeholder communication. Ensure all marketing initiatives are delivered on time and aligned with brand objectives. Monitor local campaign performance and prepare post-campaign reports and recommendations. Events & Activations Planning and execution of store openings, product launches, brand activations, client events, wellness events, and community initiatives. Coordinate suppliers, agencies, venues, influencers, and mall marketing teams. Support event logistics, budgeting, timelines, and post-event analysis. Content & Brand Support Coordinate content production and asset management across brands. Work closely with internal teams and external partners to ensure brand consistency. Develop marketing briefs and campaign guidelines. Implement and localize the global brand initiatives within the Turkish market Partnerships & Influencer Marketing Define and execute the local influencer collaborations, partnerships, and media opportunities Coordinate gifting programs, seeding initiatives, and partnership activations Maintain relationships with agencies, media partners, landlords, and external stakeholders Project Management & Coordination Manage multiple marketing projects simultaneously across different brands and markets. Track project progress and ensure alignment between marketing, retail, CRM, VM, and operations teams. Maintain marketing calendars and campaign trackers. Follow up on approvals, deliverables, and project deadlines. Market Research & Analysis Monitor industry trends, competitor activities, and best practices. Conduct market research to identify opportunities and support business growth. Prepare competitor analysis and marketing performance reports. Budget & Administration Define and manage the local marketing budget Coordinate purchase orders, supplier invoices, and campaign-related documentation. Maintain accurate records of marketing activities and expenditures. REQUIREMENTS, SKILLS & ABILITIES Bachelor's Degree in Marketing, Communications, Business, or a related field. 8-10 years of experience in marketing, preferably within fashion, luxury, retail, lifestyle, hospitality, or consumer brands. Experience managing campaigns, events, and partnerships. Strong project management and organizational skills. Excellent communication and stakeholder management abilities. Ability to work in a fast-paced and dynamic environment. Strong attention to detail and ability to manage multiple priorities. Proficiency in Microsoft Office and marketing reporting tools. Experience working with agencies, influencers, media partners, and external suppliers is preferred International brands experience is preferred Success Measures Effective execution of campaigns and activations. Timely delivery of marketing projects. Positive contribution to brand visibility and customer engagement. Strong stakeholder satisfaction across departments. Efficient budget and project management. Ability to support the growth and development of all SOHO brands through impactful marketing initiatives. WORKING CONDITIONS WORK ENVIRONMENT Young and Dynamic work environment, with a wide space for professional growth Salary and Benefits SOHO Group offers a competitive package in line with the industry competitors Incentive/Bonus Bonus Other requirements Office working hours