Global Head of Digital Commerce, VP

Global Head of Digital Commerce, VP  Laneige | Location: Los Angeles (Hybrid)   Role Overview  Laneige is seeking a Global Head of Ecommerce to lead the brand’s global digital growth and transformation.  This role will act as a Global Center of Excellence (CoE), responsible for defining strategy, governance, and execution frameworks to enable scalable growth across local markets.  The position owns global ecommerce revenue and profitability, while building an integrated digital commerce ecosystem across:  Ecommerce  Social commerce  CRM & eFSS  AI & Beauty Tech  Performance media  Based in Los Angeles, this leader will bridge global strategy and local market execution, ensuring Laneige scales as a data-driven, omnichannel global brand.    Core Mandate  Own Laneige global ecommerce revenue and profit growth  Define mid/long-term ecommerce strategy and P&L delivery roadmap  Act as Global CoE:   Set strategy frameworks, KPIs, and governance  Enable local market execution at scale  Build a future-ready digital commerce ecosystem integrating:   Consumer data, media, content, and technology    Key Responsibilities  Global Ecommerce Strategy & P&L Ownership (CoERole) Define global ecommerce strategy frameworks, KPIs, and operating models  Own global ecommerce P&L (revenue, margin, growth targets)  Create differentiated channel strategy frameworks:   DTC  eRetailers (retailer.com)  Pure players & marketplaces  Lead omnichannel business model by:   Defining platform mix and roles  Implementing global investment frameworks  Define global acquisition and search strategy to improve:   Conversion  ROI  Establish global performance tracking and optimization systems    Ecommerce Execution Excellence Lead ecommerce strategy across marketplaces, pure players, and retailer.com  Own core growth levers:   Traffic, conversion, AOV, retention  Drive assortment, pricing, promotion, and launch orchestration  Optimize onsite experience:   UX/UI, PDP, content, merchandising  Partner with Global GTM, Supply Chain, and Finance to ensure:   Demand planning  Inventory health  Margin discipline  Define scalable playbooks and execution standards for local teams    Social Commerce (Global Scaling Engine) Build and scale global social commerce strategy (TikTok, Instagram, emerging platforms)  Own live commerce, shoppable content, and creator-led conversion models  Develop creator/affiliate commerce frameworks tied to performance KPIs  Integrate social commerce into ecommerce and CRM journeys  Pilot new formats and platforms ahead of local markets  Deliver scalable toolkits and playbooks for global rollout    CRM &eFSS(Customer Ownership & Lifetime Value)  Lead CRM strategy across acquisition, engagement, retention, and reactivation  Build global customer data foundation across:   DTC and retailer ecosystems  Drive personalized journeys across owned channels:   Email, messaging, lifecycle marketing  Orchestrate end-to-end post-purchase experience:   Onboarding, replenishment, loyalty, care  Lead global e-flagship store strategy:   GEO-based content deployment  Online-offline connection (e.g., FSS experience integration)  Provide local markets with:   CRM frameworks  Benchmarks  DTC operating guidelines    AI & Beauty Tech (Future Growth Platform) Deploy AI-driven personalization across content, product, and journeys  Develop beauty tech capabilities:   Skin diagnostics  Virtual try-on  Solution matching  Pilot emerging AI and digital technologies with commercial impact  Define how data and tech translate into growth levers  Ensure scalable and future-ready architecture with global IT  Performance Media (Growth Efficiency Engine) Own global performance media strategy and measurement frameworks  Drive ROAS- and profit-based optimization across:   Search, social, retail media  Define full-funnel media role aligned with ecommerce and CRM  Establish governance on:   Budget allocation  Bidding strategies  Testing frameworks  Partner with platforms and retailers for innovation and beta programs  Enable markets with performance benchmarks and investment playbooks    Operating Model & Leadership  Act as Global Digital Commerce CoE leader  Translate global strategy into local execution frameworks  Lead a multi-functional organization across 5 pillars  Partner with:   Global brand leadership  Regional & local market teams  External platforms (Amazon, TikTok, Sephora, etc.)  Build a balance of:   Global standardization (governance, frameworks)  Local agility (execution, relevance)    Candidate Profile  Experience    Minimum 15+ years in ecommerce / digital / omnichannel leadership  Proven track record of owning global ecommerce P&L  Experience across:   DTC, marketplaces, retailer.com, and social commerce  Strong exposure to:   CRM, data strategy, performance marketing, and digital transformation  Experience in global organizations with multi-market operations  Beauty or premium consumer brand experience strongly preferred    Capabilities  Strong commercial and P&L ownership mindset  Deep understanding of:   Consumer lifecycle  Omnichannel ecosystems  Ability to integrate:   Commerce, media, CRM, and technology into a single growth model  Advanced understanding of:   AI, data, and emerging commerce trends  Strong analytical and data-driven decision making    Leadership  Proven ability to build and scale high-performing global teams  Strong stakeholder management across HQ and regions  Ability to operate in both:   Strategic (frameworks, vision)  Execution (hands-on, impact-driven)  Entrepreneurial and fast-moving mindset  Reports directly to Laneige Chief Commercial Officer   Reporting Line  Location  Los Angeles, USA (Hybrid)  Ability to work across global time zones    Why This Role Matters  This role is the architect of Laneige’s global digital growth engine —  owning revenue, building scalable systems, and transforming the brand into a truly data-driven, omnichannel leader.