Senior Specialist, Digital Marketing

We are a community of innovators, dreamers, and doers. We welcome likeminded teamplayers to #ExceedEveryday with us! WHO ARE WE? We are a global software company with more than 1600 employees in 3 continents, providing AI-driven digital transformation with our award-winning product portfolio. We have offices and customers in Turkiye, Canada, Ukraine, Netherlands, USA, Singapore and UAE and have been recognized and awarded by independent organizations worldwide. Etiya has been awarded with the "Great Place to Work Certificate" for three years in a row. And also Etiya has been listed in the "Türkiye’s Best Workplaces”, "Best Workplaces in Information Technology", "Best Workplaces for Women", “Best Workplaces for Millennials” and "Innovation by All" by Great Place to Work Turkey. WHY ETIYA? Continuous Improvement We contribute to the continuous improvement of our people through extensive technical, leadership and soft skill training. We offer a dynamic work environment with a unique opportunity to work across diverse international projects as an organization rapidly growing in 3 continents. Innovative Approach We offer an innovative work environment by continuous investment in research and development. Friendly Atmosphere We offer a flat, open, fun and warm work environment for our employees balancing our commitment to customer success with our focus on personal development, interests and passions. QUALIFICATIONS WE ARE LOOKING FOR Bachelor’s degree in Marketing, Communications, Digital Marketing, Business, or a related field. 4–5 years of experience in digital marketing, social media management, and online campaign execution, preferably in B2B technology companies. Strong experience managing LinkedIn, Instagram, and other corporate social media platforms. Hands-on experience with digital advertising platforms such as Google Ads, LinkedIn Ads, and Meta Ads. Experience with SEO strategies, website performance optimization, and digital content management. Proficiency in digital analytics tools (Google Analytics, LinkedIn Analytics, etc.) and ability to translate data into actionable insights. Advanced English level with excellent written and verbal communication skills. Strong analytical mindset and ability to monitor campaign performance and optimize results. Ability to manage multiple digital campaigns simultaneously and meet deadlines. Highly motivated, creative, and data-driven individual. JOB DESCRIPTION Digital Campaign Management: Plan, execute, and optimize digital marketing campaigns across platforms including LinkedIn, Instagram, Google Ads, and other digital channels to support brand awareness and lead generation. Social Media Platform Management: Manage and oversee the company’s LinkedIn and Instagram accounts, including content planning, publishing, and performance tracking to ensure alignment with marketing and brand strategy. Paid Advertising Management: Manage and monitor paid advertising campaigns on platforms such as Google Ads, LinkedIn Ads, and Meta Ads, ensuring optimal budget utilization and performance optimization. SEO and Website Performance: Support the development and implementation of SEO strategies to improve website visibility and organic traffic. Work closely with internal teams to optimize website content and landing pages. Digital Analytics and Reporting: Track and analyze digital marketing performance metrics, including campaign results, traffic, engagement, and lead generation. Prepare regular reports and recommend optimization strategies. Lead Generation Support: Contribute to digital lead generation initiatives, including landing pages, campaigns and email marketing activities aligned with marketing objectives. Collaboration with Marketing Teams: Work closely with MarCom, content, and product marketing teams to ensure consistent messaging and effective digital campaign execution. Industry and Trend Monitoring: Stay updated on the latest digital marketing trends, platform updates, and best practices to continuously improve campaign performance and digital presence. INTERESTED? If you are interested in working with us, we are waiting for your application! For information about recruitment processes and what awaits you at Etiya, you can review our candidate experience guide from the link. [https://www.etiya.com/file/3a2b9678-cdcf-4b17-bc46-616fa1fe8dd7/Etiya_Aday_Rehberi_TR.pdf] Applications will be reviewed and will be kept strictly confidential. You can find information about the processing of your personal data within the scope of privacy regulations such as PDPL and GDPR from the privacy policies on our website https://www.etiya.com/privacy