Visual Communication Specialist

Position Summary You will lead the visual identity and social media presence of Florence Healthcare International across different markets. You will be responsible for creating engaging social media content, designing landing pages and other visual components optimized for digital marketing campaigns, and delivering all graphic/visual design materials for our international communication strategy. Key Responsibilities Create and manage organic social media content and communications across FHI’s digital platforms. Design engaging visual assets for social media posts, stories, and performance marketing ad campaigns (Google Ads, Meta, Tiktok etc.). Design user-friendly, high-converting Landing Page layouts for digital marketing campaigns. Produce graphic design materials and visual assets (brochures, presentations, corporate collateral) to support the communication needs of FHI’s international operations and partner offices. Ensure all visuals strictly align with FHI and Group Florence Nightingale Hospitals’ corporate identity guidelines and JCI quality standards. Adapt design concepts to suit diverse regional audiences. Qualifications Bachelor’s degree in Graphic Design, Visual Communication Design, Digital Marketing, or a related field. At least 2 years of experience in graphic design, social media content management, and digital marketing (experience in healthcare or healthcare tourism sectors is a strong plus). Advanced proficiency in industry-standard design tools (Photoshop, Illustrator, InDesign, Figma etc.). Solid understanding of digital marketing design principles: social media specs, ad design, and UI/UX practices for landing page design. Proven track record of managing corporate social media accounts with a professional tone. English (written and spoken) is required to support international operations. Strong organizational skills with the ability to handle multiple requests from international teams. A strong portfolio demonstrating social media designs, digital ad visual assets, landing page examples, and corporate graphic materials is required. In addition to applying from here, please send your updated resume alongside your portfolio to numan.ekinci@florence.com.tr with the subject line "Visual Communications Specialist Application –Name Surname" .