Senior Product Manager

As Türkiye’s largest fitness community, with our MAC/One, MACFit, MAC Studio, and NuSpa brands, we are looking for a Senior Product Manager to join our Digital team at our headquarters in Ortaköy, Istanbul. Being part of MAC means joining a community that is constantly evolving, improving, and moving towards a better life. Here, ideas matter, teamwork is valued, and feeling good is just as important as working efficiently. If you want to be part of our healthy living community, we look forward to receiving your application. What You’ll Do Define the product vision in alignment with company objectives and establish the long-term product strategy. Build and manage the product portfolio roadmap, identifying growth opportunities and investment priorities. Analyze market trends, competitive landscape, and user needs to identify new opportunities. Own the end-to-end product lifecycle and take a leading role at critical decision points. Prioritize products and features based on business value and user impact. Lead PRD, technical requirements, and user story processes. Collaborate closely with Design, Engineering, Data, Operations, Marketing, and other relevant teams. Define product KPIs and OKRs, monitor performance, and develop action plans when needed. Leverage user behavior, product usage data, and financial metrics to make strategic decisions. Drive product development through A/B testing, experimentation, and analytical studies. Proactively identify and manage risks, dependencies, and blockers throughout the development process. Plan go-to-market and launch strategies for new products and features. Monitor the performance of live products and continuously improve them based on user feedback and insights. Mentor Product Managers and team members, contributing to the growth and maturity of the Product organization. Effectively manage stakeholders and clearly communicate product strategy to relevant teams, including senior leadership. Work with international teams and different business units to ensure products adapt to the needs of different markets. Evaluate product budgets, costs, and return on investment, providing strategic recommendations. What We’re Looking For A bachelor’s degree in Engineering, Industrial Engineering, Business Administration, Economics, Management Information Systems, or a related field. 5–7+ years of experience in product management or digital product development. Strong experience in product strategy, roadmap management, and prioritization. Proven experience leading the end-to-end development of complex or large-scale digital products. Advanced knowledge of Agile, Scrum, and Kanban methodologies. Strong experience in product lifecycle management, strategic planning, and product development. A strong understanding of UX principles, user research, customer segmentation, and design processes. Solid technical understanding of APIs, system architecture, and mobile/web technologies, with the ability to communicate effectively with technical teams. Strong analytical and data-driven decision-making skills. Hands-on experience with SQL, BigQuery, Mixpanel, GA4, or similar analytics tools. Experience with OKR/KPI management, product performance analysis, and A/B testing. Proven ability to influence product strategy through market and competitive analysis. Strong stakeholder management and communication skills. Experience mentoring or leading Junior and Mid-level Product Managers. Experience with go-to-market, product launches, and release management. Knowledge of product financials, cost analysis, unit economics, and ROI evaluation. Excellent command of English. If you are excited about building digital products that make a real impact on people's lives and want to be part of our team, we would love to hear from you.