GTM Consumer Insights Analyst Intern

At Sonos we want to create the ultimate listening experience for our customers and know that it starts by listening to each other. As part of the Sonos team, you’ll collaborate with people of all styles, skill sets, and backgrounds to realize our vision while fostering a community where everyone feels included and empowered to do the best work of their lives. Sonos is a sound experience company making it easier than ever for millions of listeners around the world to play more, hear more, and feel more. We’re seeking talented students to join Sonos’s Internship Program and explore what it means to blend creativity, technology, and sound. Our co-ops are an essential part of our team, bringing fresh ideas, learning from experts, and helping us push the boundaries of what’s possible. Come broaden your skills, share your input and pursue your passion with our 11-week internship experience. Work Period: June 7 • August 20, 2027 Location & Schedule : This is a 40-hour-per-week position with a minimum of 4 days per week onsite in our Boston, MA office. There is no relocation or housing assistance for this position. WHAT YOU’LL DO Help build a repeatable framework for competitive intelligence: a reporting structure that shows how Sonos and our competition go to market, then share 1-2 rounds of findings as it takes shape Dig into how competing brands show up: where they advertise, how much they’re talking (share of voice), the tone, the messaging, the creative they use, and then show how that compares to Sonos Pull in earned media data (press and social coverage) and work with our media teams to find what other platform metrics we can tap into Where we don’t have the data yet, figure out the best sources and workarounds: desk research, downloadable reports, or a simple collection of ads and creative in one shared spot Use AI tools like Claude, ChatGPT, or Gemini to build repeatable processes, like a monthly web scrape or an organized library of competitor content, and check the output before you rely on it Partner with Product Marketing, Product Management, and Go-To-Market to learn where we compete for the same customers, where strategies differ, and how we can position Sonos to win. Share what you learn at the end of the summer SKILLS AND ATTRIBUTES Basic Qualifications Curious about how brands target their customers, tell their story, and why people pick one brand over another Comfortable using Excel, Google Sheets, and Google Drive to organize and compare information Clear writer who can explain findings in concise, plain language Self-starter who asks questions and stays on track when the path isn’t fully mapped out Eager to learn from people across teams Preferred Qualifications Hands-on with AI tools like Claude, ChatGPT, or Gemini to build, automate, or solve a problem. Experience from class, work, or on your own Exposure to SQL or Snowflake, or just comfortable working with data Coursework or projects in marketing, consumer behavior, or research methods Familiar with social media and advertising platforms Interest in consumer electronics, audio, or the tech industry PROGRAM QUALIFICATIONS Currently enrolled in an undergraduate program at a College or University in a related field of study, with expected graduation date of Winter 2027/2028 or Spring 2028/2029. Available to participate in our full-time co-op program from June 7 • August 20, 2027 Ability to work out of our Boston office a minimum 4 days per week Applicants must be authorized to work for any US employer, both now and in the future. Sonos is unable to sponsor or take over sponsorship of an employment visa for this role at this time. 2027 PROGRAM OVERVIEW The Internship Program includes the following elements to round out the work you do with your team on a day to day basis: Multi-day orientation and robust onboarding Speaker Series with business leadership Social Activities with Cohort Real, meaningful projects Mentorship from industry leaders Collaborative, creative culture Your profile will be reviewed and you'll hear from us once we have an update. At Sonos we take the time to hire right and appreciate your patience. We also offer a comprehensive benefits program with choice and flexibility in mind to help support the health, wealth, and overall well-being of our employees. Interns and Coops in the US are eligible for benefits on day one, unless otherwise noted, including: Medical, Dental and Vision Insurance after 90 days of continuous employment Eligibility for our 401(k) plan, with company matching, after 1000 hours of service or 3 years averaging 500 hours of service per year, whichever comes first 80 hours of sick time upon hire, refreshed annually Up to 12 paid holidays per calendar year A generous employee discount program & Sonos Radio HD • on us! Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law. Notice to U.S. Job Applicants: Sonos is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. Sonos is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to accommodations@sonos.com and let us know the nature of your request and your contact information.