Director of Marketing

Lead and scale marketing across a growing portfolio of home services brands Intermountain Home Services is a growing platform of trusted HVAC, plumbing, and electrical brands across the Intermountain West. We're looking for a Director of Marketing to lead our full-stack demand generation and field marketing efforts. You'll lead a team, partner with our Director of Brand & Creative, and play a key role in scaling marketing as we grow to $250 million in revenue and beyond. What You'll Do Lead marketing planning, budgeting, and execution across all brands, aligned with branch leadership and company growth and EBITDA goals Own demand generation across paid media, SEO, email, and marketing automation, optimizing for conversion, cost efficiency, and ROAS Run local marketing, including direct mail, truck wraps, yard signs, social media, community presence, and events Manage, mentor, and develop your team, holding them accountable to lead volume, revenue, and budget goals Own marketing KPIs and reporting, lead monthly and quarterly report-outs to leadership, and support board deck creation Maximize our tech stack, including ServiceTitan, Google Ads, Meta, GA4, GTM, and SEMrush Own agency and vendor relationships, and hold partners accountable to goals, SLAs, and budgets Partner with operations, rev ops, the call center, branch leaders, IT, HR, and accounting to drive efficient growth What You Bring 7–10+ years of progressive marketing experience, including 3+ years leading people Full-stack marketing experience in multi-location or multi-brand seasonal B2C services A proven record of owning demand generation and lead volume across paid, SEO, email, and automation A hands-on leader with a track record of leading high-performing, engaged teams Data fluency and strong storytelling skills, including attribution, revenue reporting, and ROI/ROAS analysis Experience managing multi-channel budgets, agencies, and vendors Bachelor's degree in Marketing, Business Administration, Communications, or a related field Strongly preferred: experience in home services (HVAC, plumbing, electrical) and ServiceTitan or a similar CRM. Why IHS Real impact: you'll help shape and scale the marketing function during a period of significant growth Visibility: you'll report to the CMO, with exposure to leadership and the board Variety: you'll work across multiple brands, markets, and trades, plus digital and local channels Culture: high accountability, collaborative, and fun Benefits : Employee medical coverage with affordable family options, Dental and vision coverage, 401(k) with company match Travel: up to 30% within the region. Intermountain Home Services is an equal opportunity employer. families since 2000.