Marketing Manager

About The Role The Marketing Manager owns demand generation and brand execution for a high-growth technology company, translating positioning into multi-channel campaigns that reliably produce pipeline and pipeline-quality leads. The role sits at the intersection of content, SEO/SEM, paid media, and lifecycle marketing — partnering with sales, design, and product to plan, launch, and measure programs that move real revenue metrics, not vanity numbers. Key Responsibilities Plan and launch integrated demand-generation campaigns across email, paid search, paid social, and organic channels Own SEO and SEM strategy: keyword targeting, on-page optimization, ad copy, and landing-page conversion testing Build and maintain the content calendar, partnering with writers and designers to ship on-brand assets on schedule Define campaign KPIs, build dashboards, and report on CAC, MQL-to-SQL conversion, and pipeline contribution Run A/B tests on messaging, creative, and landing pages to improve funnel performance Manage the marketing budget, vendor and agency relationships, and marketing automation workflows (HubSpot or Marketo) Present campaign performance and channel recommendations to leadership on a monthly cadence What We Are Looking For 4-7 years of marketing experience in B2B or B2C tech, with demonstrated pipeline or revenue impact Hands-on expertise with HubSpot, Marketo, GA4, and paid platforms (Google Ads, LinkedIn Ads) Working knowledge of SEO fundamentals and keyword research tools (Ahrefs, SEMrush, or similar) Strong writing and editing skills with the ability to adapt voice across channels and audiences Experience managing budgets and vendors with a data-driven approach to allocation Bachelor's degree in marketing, communications, or a related field, or equivalent practical experience Bonus: experience with ABM platforms (6sense, Demandbase), marketing attribution tools, or a startup/scale-up background