Content Marketing, Wealth Management

TIAA’s Wealth Content team develops content strategies, educational articles, newsletters, webinars and other programming designed to help clients and prospects make more informed decisions about retirement and wealth. We are seeking a Content Marketer to help ensure our strongest content reaches the right audiences through the right channels. Reporting into the Wealth Content team, this person will translate the team’s overarching content strategy into integrated promotion plans across owned channels, including organic social media, TIAA’s public website and webinar campaigns. The Content Marketer will also serve as a strategic liaison to Field Marketing for institutional programs focused on physicians, professors and other priority audiences. The ideal candidate combines strong audience instincts, channel expertise and cross-functional collaboration with a genuine interest in helping people navigate important financial decisions. Key Responsibilities and Duties Translate the Wealth Content team’s editorial strategy and roadmap into integrated promotion plans across owned channels. Identify high-value articles, newsletter features, webinars and other content to amplify based on audience relevance, business priorities and performance potential. Develop integrated promotion plans for the Wealth Content team’s webinar program, with a focus on increasing qualified registrations, attendance, engagement and post-event action. Evaluate webinar performance and use those insights to improve future topics, formats, positioning and promotional plans. Translate the overarching Wealth content strategy into audience- and program-level messaging: the central narrative, why it matters to the audience, why it is timely and what participants should take away. Build and maintain a working understanding of the financial needs and professional realities of physicians, professors and other priority segments. Identify the topics, formats, messages and promotional approaches that resonate most strongly with priority audiences. Translate performance data into actionable recommendations for the Content Strategist and broader Wealth Content team. Educational Requirements University (Degree) Preferred Work Experience 5+ Years Required; 7+ Years Preferred Physical Requirements Physical Requirements: Sedentary Work Career Level 8IC Qualifications: Required: 5+ years of experience in content marketing, integrated marketing, audience development, field marketing, digital marketing or a related discipline Preferred: 7+ years of experience in content marketing, integrated marketing, audience development, field marketing, digital marketing or a related discipline Bachelor’s degree or equivalent combination of education and professional experience. Experience developing integrated promotion plans across multiple content formats and stages of the audience journey. Ability to turn audience insights and business priorities into clear messaging, program briefs and channel recommendations. Strong analytical skills, including experience using performance data to evaluate content and improve future planning. Excellent written and verbal communication skills, with the ability to create concise, actionable briefs and promotional messaging. Experience in financial services, wealth management, retirement, investments or another highly regulated industry. Experience developing programs for physicians, academics, professors or other specialized professional audiences. Experience marketing webinars or virtual events across the full audience journey, from registration through post-event nurture. Related Skills Adaptability, Audience-focused Communication, Communication Channel Management, Communication Strategy, Consultative Communication, Content Development, Copywriting, Relationship Management, Story Telling, TIAA Products/Services Acumen Anticipated Posting End Date: 2027-01-01 Base Pay Range: $104,000/yr - $146,000/yr Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans). _____________________________________________________________________________________________________ Company Overview Every worker deserves a secure retirement. For more than 100 years, TIAA has delivered it for millions of people. Founded to help educators retire with dignity, today weʼre a market-leading retirement company fueled by world-class asset management. But weʼre not just another legacy financial services firm. Weʼre fighting harder than ever before for our clients and the many Americans who need us. Our Culture of Impact At TIAA, we're on a mission to build on our 100+ year legacy of delivering for our clients while evolving to meet tomorrow's challenges. We equip our associates with future-focused skills and AI tools that enable us to advance our mission. Together, we are fighting to ensure a more secure financial future for all and for generations to come. We are guided by our values: Champion Our People, Be Client Obsessed, Lead with Integrity, Own It, and Win As One. They influence every decision we make and how we work together to serve our clients every day. We thrive in a collaborative in-office environment where teams work across organizational boundaries with shared purpose, accelerating innovation and delivering meaningful results. Our workplace brings together TIAA and Nuveen's entrepreneurial spirit, where we work hard and work together to create lasting impact. Here, every associate can grow through meaningful learning experiences and development pathways—because when our people succeed, our impact on clients' lives grows stronger. Benefits and Total Rewards The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary . Equal Opportunity We are an Equal Opportunity Employer. TIAA does not discriminate against any candidate or employee on the basis of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status. Our full EEO & Non-Discrimination statement is on our careers home page , and you can read more about your rights and view government notices here . Accessibility Support TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities. If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team: Phone: (800) 842-2755 Email: accessibility.support@tiaa.org Drug and Smoking Policy TIAA maintains a drug-free and smoke/free workplace. Privacy Notices For Applicants of TIAA, Nuveen and Affiliates residing in US (other than California), click here . For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here . For Applicants of TIAA Global Capabilities, click here . For Applicants of Nuveen residing in Europe and APAC, please click here .