Vice President of Marketing

Vice President of Marketing SMACKIN’ | Minneapolis, MN Full-time | Reports to Founders About SMACKIN’ SMACKIN’ is building the next generation of snacking. What started with bold-flavored sunflower seeds has grown into a national brand spanning ecommerce, major retailers, and an expanding portfolio of nuts and snacks. We bring together standout products, distinctive content, and meaningful connections across sports, creators, and culture. Our ambition is to build an enduring snack brand that people discover, come back to, and make part of their everyday lives. We’re looking for a Vice President of Marketing to help lead that next chapter. The opportunity You will lead SMACKIN’s marketing strategy and execution across brand, ecommerce, performance marketing, retention, social, partnerships, marketplaces, and retail activation. Working directly with the founders, you’ll translate an ambitious vision into a focused plan: strengthen the brand, grow consumer demand, and deliver measurable business results. You’ll lead a lean internal team and external partners, own the marketing budget, and work closely with Sales, Operations, and Finance. This is a hands-on leadership role for someone who can move comfortably between creative direction, customer insights, channel economics, and team execution. What you’ll own Brand strategy and storytelling. Sharpen our positioning, communicate why our products deserve a place in consumers’ lives, and maintain a recognizable brand across every touchpoint. Build sustained demand for core products alongside new launches. Profitable ecommerce growth. Own the marketing and commercial strategy for D2C, connecting acquisition, conversion, merchandising, bundles, retention, and subscriptions. Manage performance through contribution margin, customer acquisition economics, repeat purchasing, and channel profitability. Paid media and creative performance. Lead a disciplined approach to campaign development, creative testing, and investment. Give the team clear briefs, meaningful success measures, and a consistent process for improving and scaling effective work. Retail demand and shopper marketing. Partner with Sales to turn distribution into consumer sell-through. Develop retailer-specific campaigns, content, sampling, and activations that support priority accounts and improve product velocity. Product launches and the marketing calendar. Build an integrated calendar across product introductions, collaborations, seasonal moments, and core product support. Align creative, channel plans, inventory, retail opportunities, and post-launch activity well ahead of execution. Partnerships and collaborations. Lead athlete, creator, brand, and licensing partnerships from strategy through activation and measurement. Evaluate opportunities for audience fit, brand relevance, commercial potential, and return on investment. Marketplace growth. Guide marketing and commercial execution across Amazon, TikTok Shop, Walmart Marketplace, and other relevant channels, with clear accountability for each channel’s economics and customer experience. Team leadership and operating discipline. Develop the team, set priorities, manage agencies and outside resources, and establish clear ownership. Lead marketing’s role in integrated business planning, connecting budgets, forecasts, campaigns, and launch readiness to the company plan. Smarter ways of working. Use AI and automation thoughtfully to improve research, reporting, creative development, and execution while maintaining quality and sound judgment. What you bring Demonstrated marketing leadership experience in CPG, ideally food, beverage, or snacks, with experience growing an emerging brand. A track record of building demand across both ecommerce and physical retail. Direct accountability for marketing budgets and measurable commercial outcomes, including profitable customer acquisition, retention, and retail sell-through. Strong financial fluency: you understand how product margins, discounts, fulfillment, acquisition costs, and operating expenses affect growth decisions. Strong creative judgment and an understanding of social platforms, creators, and how brands earn consumer attention. Experience leading product launches and partnerships across multiple functions and channels. The ability to develop people, make clear decisions, and execute effectively with a lean team. A practical, accountable working style: you identify opportunities, bring recommendations, and follow through. Experience with Shopify, lifecycle marketing, marketplace growth, subscriptions, and integrated business planning is valuable. What success looks like A stronger, more recognizable brand. Profitable growth across digital channels. More consumers finding and buying SMACKIN’ in stores. Well-executed launches that build lasting demand. And a marketing team operating with clear priorities, strong creative, and measurable results. Why SMACKIN’ This is an opportunity to shape the future of a national snack brand while working directly with its founders. You’ll have meaningful influence over our brand, growth strategy, team, and expansion into new categories—and see the results of your work on screens, shelves, and in consumers’ hands. If you're a dynamic marketing leader ready to build an iconic brand, we’d love to hear from you. Apply now to join the SMACKIN’ team! Smackin' Inc is an equal opportunity employer and complies with all applicable federal, state, and local employment laws. We are committed to creating an inclusive environment for all employees.