Director, Marketing

Director, Marketing Location: Hybrid. This role is based in our Tampa or Miami office, with three days per week on-site. About the role 5W is looking for a Director, Marketing to help shape how the agency shows up in the market. Reporting to the SVP of Marketing, you’ll own the channels and programs that drive our visibility and pipeline, including social media, email, events, content, and case studies, and you’ll keep the agency marketing calendar running on time. This is a role for someone who is equal parts strategist and doer: you can build the plan, write the copy, manage the vendors, and report on what worked. If you thrive in a fast-paced agency environment, enjoy switching between verticals and projects, and want your work to have a direct line to leads and growth, we’d love to meet you.   What you’re responsible for:  Own 5W’s social media platforms in partnership with Marketing Specialist, developing and executing calendar and content strategy, while supporting executive thought leadership through social content   Research, coordinate, plan 5W’s participation in industry events, including speaking opportunities, event sponsorships, onsite activations, pre-event promotion, collateral, setting up meetings, post-event communications, etc. with a focus on maximizing visibility and generating leads  Support 5W-sponsored events, including planning, budgeting, vendor coordination, ordering collateral, working with design team on assets, post-event communications and reporting. Serve as the lead project manager to ensure timely execution and strong ROI  Lead email marketing strategy and execution, including campaign development, copywriting, list management, workflow development, testing, optimizing, and performance reporting  Develop and execute marketing-style content across the 5W brand, including newsletters, thought leadership, PoVs, short videos, and other marketing collateral  Maintain and continuously update 5W case studies and client testimonials for market consumptions across the website, social, content, and events   Manage the agency marketing calendar, ensuring campaigns, content, events, awards, speaking opportunities and other initiatives are communicated properly and executed on time  Monitor competitors and industry trends to identify opportunities for 5W to differentiate itself  Support the execution of 5W’s overall marketing strategy and annual plan, partnering closely with the SVP of Marketing and broader leadership team  Support tracking of leads, creating reports, updating campaigns based on performance, keep a keen sense on the market through inbound leads  Track and report on key marketing performance, including content engagement, email performance, event performance, lead generation, and other KPIs  What we’re looking for  6 – 8+ years of marketing experience  Strong understanding of B2B marketing  Excellent writer and editors with the ability to adapt messaging across audiences and channels  Great at context switching across verticals  Strong event marketing experience  Strong project management skills  Excellent judgment, attention to detail and ability to operate in a fast-paced agency environment   Strong thinker combined with a willingness to roll up your sleeves and execute  Highly collaborative and proactive  Why you'll love working here: Competitive salary with comprehensive benefits & wellness programs including partnership with ClassPass! Flexible PTO Summer Fridays and Winter, Spring, and Fall Fridays too! Hybrid work model offering flexibility and work-life balance Expanded parental leave and family planning support Continuous learning through "5W University" and development initiatives Student Loan Reimbursement Professional Development Support Exclusive access to season tickets for pro sports teams along with Broadway shows, and more! Charitable giving, including matching donations #LI-Hybrid