Digital Marketing Specialist

Company Description Yellow Law Group, founded in 2021 by attorney Sinan Sari, is an immigration, corporate, and personal injury law firm headquartered in Dallas, Texas, with additional offices in California, Illinois, Georgia; and New Jersey. Our team is committed to guiding clients through complex legal processes with clarity and care, making each step as smooth and stress-free as possible through personalized support tailored to each client's needs. Role Description • Build and run lead generation campaigns on Google Ads, Meta (Facebook/Instagram), YouTube, and other paid channels, from targeting and creative to bidding and budget • Write ad copy, landing page copy, and email sequences that get people to book a consultation • Build and optimize landing pages and lead forms; run A/B tests on headlines, offers, and layouts • Use HubSpot workflows and email sequences to nurture leads who aren't ready to sign yet and re-engage past inquiries • Support organic lead generation as well: SEO improvements, Google Business Profile, and social content designed to drive inquiries, working with our in-house content and design team • Set up and maintain tracking (GA4, Google Tag Manager, Meta Pixel, call tracking, form and chat attribution) so every lead is traced back to its source • Analyze HubSpot CRM data to follow leads from first contact to signed client, by practice area and channel, and use what you learn to improve campaigns • Build and maintain HubSpot dashboards and reports on leads, cost per lead, consultation bookings, and conversion to retained clients, and share weekly findings with recommendations • Work closely with the intake team on lead quality, response times, and follow-up so that good leads don't go cold • Coordinate with our outside agency where needed Qualifications • Up to one year of digital marketing experience — internships, freelance work, a student project, or your first job all count. Recent graduates are welcome • Some hands-on exposure to Google Ads or Meta Ads, even on a small budget • Familiarity with HubSpot or another CRM; if you've completed HubSpot Academy courses, tell us • Comfortable with numbers: you can read a report, spot what's not working, and suggest a change • Clear, persuasive writing in English • Curious, organized, and self-directed enough to work in a mostly remote team • Bachelor's degree in marketing, business, communications, or a related field, or equivalent experience