Senior Digital Marketing Specialist

🚀 We’re Hiring | Senior Digital Marketing Specialist Are you an experienced digital marketing professional with a strong analytical mindset and a passion for driving performance? If you enjoy developing data-driven strategies, optimizing campaigns, and turning insights into impactful marketing actions, we’d love to hear from you! 🔍 What We’re Looking For 4+ years of experience in digital marketing, performance marketing, e-commerce, or a related field Strong knowledge of digital marketing channels and performance marketing strategies Hands-on experience in planning, managing, and optimizing digital marketing campaigns Strong knowledge of web analytics tools, particularly Google Analytics Experience in analyzing campaign performance, conversion metrics, customer journeys, and user behavior Strong understanding of audience segmentation, targeting, and personalization Experience with segmentation and marketing automation platforms such as Insider and Segmentify is a strong plus Good knowledge of Google Tag Manager, conversion tracking, and measurement structures Ability to translate data and insights into actionable marketing strategies Strong analytical, problem-solving, and decision-making skills Strong communication and stakeholder management skills Ability to work independently, take ownership, and manage multiple projects simultaneously Strong interest in emerging digital marketing technologies, trends, and industry best practices Good command of English is preferred 💡 What You’ll Do Develop and execute data-driven digital marketing strategies across relevant channels Plan, manage, and optimize performance marketing campaigns in line with business objectives Monitor key performance indicators and proactively identify opportunities for growth and optimization Analyze campaign, website, customer, and user behavior data to generate actionable insights Prepare and present regular digital marketing performance reports and recommendations Manage and improve audience segmentation, targeting, personalization, and customer journey initiatives Take an active role in processes involving Google Analytics, Google Tag Manager, conversion tracking, and marketing measurement Work closely with Marketing, E-commerce, CRM, and other cross-functional teams to ensure alignment and maximize campaign performance Evaluate campaign results, conduct performance analysis, and develop optimization strategies Follow digital marketing trends, new technologies, and industry developments; identify opportunities to implement innovative solutions Contribute to the development of digital marketing processes, tools, and best practices Take ownership of assigned projects and drive them from planning through execution and performance evaluation 🌟 Why Join Us? A dynamic and collaborative working environment The opportunity to take ownership of impactful digital marketing projects The chance to work across different areas of digital marketing and e-commerce Continuous learning and professional development opportunities A culture that values data-driven thinking, innovation, and new ideas The opportunity to make a direct impact on digital growth and business performance 📩 If you’re ready to take your digital marketing expertise to the next level and make an impact, we’d love to hear from you! Apply now and join our team. #DigitalMarketing #SeniorDigitalMarketing #DigitalMarketingSpecialist #PerformanceMarketing #Ecommerce #Marketing #CRM #DataDrivenMarketing #CareerOpportunity