Marketing Director

Job Title : Director of Marketing Location : Boston, MA Salary : $140,000 - $180,000 Skills : Restaurant Marketing, Brand Strategy, Creative Direction, Digital Marketing, Paid Media / Performance Marketing, Social Media Marketing, Marketing Analytics & ROI, Public Relations & Influencer Marketing, Team Leadership & Creative Management, Experiential Marketing & Partnerships About Company / Opportunity : A rapidly growing, fully integrated hospitality company specializing in the development, design, and management of high-end restaurants and boutique hospitality concepts. The organization is known for creating distinctive, experience-driven destinations that combine thoughtful design, elevated service, strong culinary programs, and innovative brand experiences. With multiple concepts and continued growth, the company operates in a highly creative, fast-paced environment where marketing, operations, events, design, and leadership work closely together. The Director of Marketing will lead the overall marketing strategy and execution across a portfolio of luxury and lifestyle restaurant concepts. This is a highly visible leadership role responsible for translating business and revenue goals into creative marketing strategies, campaigns, partnerships, and brand experiences. The ideal candidate is a strategic marketer with strong creative instincts who can lead a creative team while also understanding performance marketing, paid media, social, PR, partnerships, and analytics. This person will oversee the integrated marketing calendar, manage key agency and channel relationships, optimize campaigns against performance goals, and ensure a consistent and compelling brand presence across every guest touchpoint. This is an opportunity for a marketing leader who enjoys building brands, developing big ideas, leading creative teams, and directly connecting marketing initiatives to business results in a fast-moving hospitality environment. Responsibilities : Develop and execute strategic marketing plans aligned with business, revenue, and brand objectives. Lead the overall brand strategy and creative direction across multiple restaurant and hospitality concepts. Manage, mentor, and develop the creative and marketing team, establishing priorities, expectations, and project timelines. Oversee integrated marketing campaigns across digital, social, paid media, PR, events, and partnerships. Manage paid advertising and media strategy, continuously optimizing campaigns based on performance and revenue goals. Track and analyze KPIs, ROAS, conversion rates, attribution, and consumer insights to improve marketing effectiveness. Develop and manage brand partnerships, creator/influencer relationships, and experiential marketing initiatives. Collaborate closely with Operations, Events, Sales, Design, PR, and executive leadership to bring campaigns and brand experiences to life. Manage the marketing budget, ensuring resources and spending are aligned with strategic priorities. Maintain consistent brand standards and storytelling across all guest-facing channels and touchpoints. Identify emerging marketing platforms, hospitality trends, technologies, and growth opportunities. Build and manage an integrated marketing calendar across multiple concepts and initiatives. Present marketing strategies, campaign results, and recommendations to senior leadership and stakeholders. Must-Have Skills : Multi-Concept Restaurant / Hospitality Marketing Creative & Brand Leadership Performance & Digital Marketing Deep understanding of paid media, social, digital marketing, ROAS, attribution, analytics, and using performance data to drive revenue and optimize campaigns. Strong creative vision with experience leading creative teams, directing campaigns, developing brand identity, and creating compelling guest-facing experiences. Proven experience developing and executing marketing strategies across multiple restaurant, hospitality, luxury, or lifestyle brands. Nice to Have Skills : Luxury / Lifestyle Brand Experience PR, Influencer & Experiential Marketing Restaurant Group Growth & New Concept Launches Experience launching new restaurant concepts, entering new markets, repositioning existing brands, or supporting rapid multi-unit growth. Experience managing creator relationships, media partnerships, PR agencies, events, hosted experiences, and brand activations. Background with luxury restaurants, boutique hotels, lifestyle brands, or other highly experiential and creatively driven businesses.