[Job Radar](https://jobradar.live/) / [Jobs](https://jobradar.live/ilanlar) / Head of Marketing North America (Brand Leadership, Insights & Activation)

Active
On-site
North Salt Lake, UT
Posted · 02.10.2026
LinkedIn Jobs US

# Head of Marketing North America (Brand Leadership, Insights & Activation)

Husqvarna Group

Last date to apply: We are continuously accepting applications We are seeking a visionary marketing leader to head our North America team, champion brand building, and drive the regional brand strategy for our master brands, Orbit and Gardena. This role is pivotal in shaping brand identity, activating impactful campaigns, and ensuring all marketing activities are insight-driven and data-supported. You will become a change agent, supported by executive leadership, and play a key role in elevating our brands across all channels and touchpoints. Key Responsibilities Brand Strategy & Leadership Become a change agent with support from executive leadership, championing the building and strengthening of all company brands. Own and develop the brand architecture, positioning, and identity for all brands, ensuring adherence to brand guidelines and governance. Represent brand marketing in leadership meetings and on leadership councils, providing recommendations and strategic direction that elevate our brands. Grow and build the two retail master brands in North America: Orbit and Gardena. Participate in the central Brand Marketing leadership team and travel to Germany for annual planning and product launch meetings for Gardena. Market Research & Insights Build and develop a market research and insight function to ensure strategic decisions, product innovation, and marketing activities are insight-driven and supported by data. Leverage market research, consumer insights, and performance analytics to inform strategies, optimize campaigns, and measure ROI. Brand Activation & Content Design and execute brand campaigns that drive awareness and engagement, using a holistic 4P approach (Product, Price, Place, Promotion). Own and develop all content across channels—including online, in-store, and brand campaigns—ensuring it meets brand standards and aligns with brand identity. Develop and execute branded media campaigns, own social media strategy, strengthen influencer relationships, oversee PR, and manage the Orbit and Gardena websites. Collaboration & Cross-Functional Support Work with Product Development to provide strategic brand support, insights, and input into innovation pipelines and product portfolio management. Collaborate with Sales to provide strategic brand input into line reviews, channel strategies, and product pricing, ensuring alignment with brand positioning and guidelines. Brand Assets & Design Own and develop the master packaging graphic template for the Orbit brand. Provide strategic support for the product industrial design language for the Orbit brand. Team Leadership & Budget Management Build, lead, and inspire a high-performing marketing team, fostering collaboration and excellence. Manage marketing budgets effectively, ensuring resource allocation drives measurable brand growth. Qualifications Extensive experience 10+ in strategic brand management, with proven application of the 4P framework. Strong expertise in using data and insights to guide marketing decisions and improve performance. Demonstrated success in developing and executing brand strategies, including architecture and positioning. Proven leadership skills with experience building and managing teams. Analytical mindset combined with creativity and a hands-on approach. Excellent communication and stakeholder management skills. Why Join Us? Opportunity to shape the brand strategy for North America and make a significant impact. Dynamic environment with high autonomy and visibility. Competitive compensation and career development opportunities. Applicants must be authorized to work in the U.S. Location: Salt Lake City, USA Reports to: Senior Director Brand & Marketing (Germany)

This job was verified from LinkedIn Jobs US. Applications are completed on the original source.

[Apply on the original listing ↗](https://jobradar.live/ilan/11538494-41e0-4615-89e7-5894ba7bd207/git)

## Stop searching one by one for roles like this.

Upload your resume or enter your target roles to see your first 3 matches for free.

[Find jobs for me →](https://jobradar.live/uye/kayit)
Your resume is never shared with employers; it is processed only for matching.

Something wrong with this job?

## Similar jobs

[Jobs in Utah](https://jobradar.live/jobs/utah)
· [Marketing Jobs in Utah](https://jobradar.live/jobs/utah/marketing) · [Jobs by location](https://jobradar.live/jobs) · [Jobs by company](https://jobradar.live/company)

- [Digital Performance Marketing Manager](https://jobradar.live/ilan/47d693a9-2780-49ca-86fb-265fbdc10b7e) Studio McGee · Utah, United States

- [Social Media Strategist](https://jobradar.live/ilan/45495324-5203-4839-9ca6-e6e129a6336c) Summit Sotheby's International Realty · Salt Lake City, UT

- [Email Marketing Manager](https://jobradar.live/ilan/f5961a89-a91b-4b1a-aa0a-786fb2664e1b) CaptionCall by Sorenson · Salt Lake City, UT

- [Product Marketing Lead](https://jobradar.live/ilan/af80ccb8-5d98-4cdd-8f49-d04b9bdb3a70) Anrok · Salt Lake City, UT

- [Sales and Marketing Assistant](https://jobradar.live/ilan/98ce07f0-4c34-481c-b458-535a4619147b) Sinclair Broadcast Group · Salt Lake City, UT

- [Senior Marketing Analyst](https://jobradar.live/ilan/fc26cd01-c2a2-4071-a23e-f47ebc5075f3) One Park Financial · Salt Lake City, UT

- [Product Marketing Manager](https://jobradar.live/ilan/8bce7bd7-7a35-45f7-b7ef-b38fc8d04935) Filevine · Salt Lake City, UT

- [Head of Growth Marketing](https://jobradar.live/ilan/c1445897-5265-463c-bc56-772aea26b13a) Mister Car Wash · Salt Lake City, UT