Performance Marketing Consultant

We are seeking a detail-oriented and analytical Performance Marketing Consultant to join our team. This role is ideal for someone with 1–2 years of hands-on experience in managing auction-based digital ad platforms (Google Ads, Meta Ads, etc.). You will be responsible for accurate campaign setups, daily operational tracking, monitoring performance metrics, and providing data-driven optimization recommendations. Key Responsibilities: • Campaign Setup & Execution: Set up, launch, and structure campaigns accurately across major digital advertising platforms (Google Ads, Meta Ads Manager, TikTok Ads, etc.) with a focus on minimizing operational errors. • Daily Monitoring & Tracking: Regularly monitor active campaigns, track panel metrics (CTR, CPC, CPA, ROAS, Conversions), and ensure campaigns run smoothly within approved budgets. • Performance Optimization: Analyze performance data to make metric-based adjustments, keyword/audience optimizations, and offer proactive suggestions for improving campaign outcomes. • Reporting & Insights: Prepare weekly and monthly performance reports, accurately presenting data and actionable recommendations to internal leads and clients. • A/B Testing: Execute structured A/B tests for ad creatives, headlines, and target audiences based on operational guidelines. What We’re Looking For: • 1–2 years of hands-on experience managing campaigns on Google Ads and Meta Ads Manager (agency experience is a plus). • Strong understanding of auction-based advertising models , bidding strategies, and key performance metrics (CPA, ROAS, CTR, Conversion Rate). • High attention to detail with a track record o f minimizing execution/operational errors in campaign setups and budget allocations. • Ability to interpret panel metrics and convert data into practical, metric-driven recommendations. • Strong working knowledge of Excel/Google Sheets for campaign reporting and analysis. • Good communication skills in both Turkish and English . • Proactive mindset with strong operational ownership and eagerness to learn.