Senior Digital Marketing Specialist

Since 1976, we’ve been connecting millions of people around the world with the wonders of sport, offering them the best products and experiences. As we continue to grow with over 40 stores and online platforms in Turkey, we are looking for a Sr. Digital Marketing Specialist to join our dynamic team! At Decathlon, our mission is: "Bring people together through sport to make wellbeing accessible for all." If you're a sports-lover, love engaging with people, and have a strong passion for digital marketing, performance channels, and data-driven growth like we do, this opportunity is just for you! Job Description: You will join our Media & Growth Marketing Team and work closely with local and global stakeholders. You will be responsible for owning end-to-end performance marketing strategies, managing multi-channel budgets, translating media data into high-impact business insights, and driving scalable growth across our e-commerce platforms. Qualifications: Bachelor's degree in Marketing, Business Management, or a related field (preferred) Minimum B2 level of English proficiency (both written and spoken) 5+ years of hands-on experience in performance marketing, managing large-scale budgets across Google Ads, Meta Ads, TikTok Ads, and other paid acquisition channels Proven track record of driving scalable user acquisition, ROAS, and sustainable revenue growth Expertise in web and app analytics tools (e.g., Google Analytics, Looker Studio, Adjust) and advanced tracking frameworks Strong strategic mindset, analytical depth, and data-driven decision-making skills Proficiency in leveraging AI tools and automation within performance marketing ecosystems Responsibilities: Own and execute end-to-end performance marketing strategies across paid channels to drive sustainable growth and business impact Strategically allocate and optimize multi-channel performance budgets to maximize overall ROAS, CAC, and LTV Manage media mix optimization, structure advanced A/B and incrementality testing frameworks to identify scalable growth drivers Drive tool evolution, server-side tracking integrity and BI/dashboard integrations in collaboration with Data & Analytics teams Translate media performance data into actionable business insights for commercial and e-category teams Manage media partners (Google, Meta, TikTok…) and external agencies to leverage BETA features and best practices Ensure high-quality campaign setup, technical tracking accuracy, and data consistency across all digital touchpoints What Awaits You at DECATHLON? We love what we do, design unique products, create hands-on experiences, and see sustainability as an integral part of our mission to protect the planet. 🌏 🏃 ♂️ A supportive work environment with flat management where you have a voice and can take initiative. 🎓 We support the training and development of our teammates at Decathlon. 💪 Monthly team meetings where we try new sports, strengthen team spirit, and gain new experiences. 🎯 Career opportunities through internal promotion and zig-zag career paths. 💻 A fair and enjoyable work environment with a range of benefits, because success is inevitable where you feel your best! Our Benefits Include: A hybrid working model; you’ll be working 2 days at the office and 3 days remotely. Shuttle access to key locations on both Asian and European sides. Meal card Complementary health insurance & life insurance Monthly bonus system Annual sports allowance to help you try new sports! Decathlon employee card, so you can get your sports needs with special discounts. Marriage & birth gifts Parental leave Daycare support Shareholding opportunities Under the Personal Data Protection Law, You can access the Employee Candidate Privacy Notice from the link below. Kişisel Verilerin Korunması Kanunu kapsamında, Çalışan Adayı Aydınlatma Metni’ne aşağıdaki linkten ulaşabilirsiniz. https://www.decathlon.com.tr/calisan-aydinlatma-metni.html