Marketing Manager

About The Role The role owns demand generation and brand strategy for a growth-stage technology company, translating product positioning into campaigns that consistently drive qualified pipeline and market awareness across B2B and B2C audiences. You will lead integrated programs spanning SEO/SEM, paid media, lifecycle email, and content marketing — partnering with sales, product marketing, and design to plan, launch, and measure campaigns that move real revenue metrics, not vanity numbers. Key Responsibilities Plan and execute integrated, multi-channel campaigns across paid search (Google Ads), paid social (LinkedIn, Meta), email, and organic content Own SEO strategy end-to-end: keyword research, on-page optimization, technical SEO coordination, and link-building programs to grow organic pipeline Manage SEM programs including bid strategy, ad copy testing, audience segmentation, and budget pacing across platforms Define and report on KPIs — CAC, MQL-to-SQL conversion, pipeline contribution, and channel ROI — using GA4, HubSpot/Marketo, and BI dashboards Run structured A/B tests on messaging, landing pages, and creative; document learnings and scale what works Develop and manage the content calendar in partnership with writers and designers to ship high-quality assets on schedule Own agency and vendor relationships, manage channel budgets, and present performance reviews to marketing and sales leadership What We Are Looking For 4-7 years of marketing experience in B2B or B2C tech, with demonstrable impact on pipeline, revenue, or customer acquisition Hands-on expertise with marketing automation and analytics platforms (HubSpot, Marketo, GA4, Looker or similar) Deep working knowledge of SEO/SEM fundamentals — comfortable owning keyword strategy, ad account structure, and landing page optimization Strong copywriting and editorial judgment; able to craft and edit messaging for multiple channels and audiences Proven project-management skills with the ability to run several concurrent campaigns on tight timelines Bachelor's degree in marketing, communications, or a related field (or equivalent practical experience) Bonus: experience with ABM platforms (6sense, Demandbase), marketing attribution tools, Webflow/Figma, or prior exposure to product-led growth motion